三性与修辞学——重读李晋荃《“准确性、鲜明性、生动性”是修辞的要求吗？——兼谈修辞学的研究对象》

毛泽东在《工作方法六十条（草案）》（1958年1月）中提出＂三性＂（准确性、鲜明性、生动性）之后,很快成为修辞学的纲领。李晋荃的《＂准确性、鲜明性、生动性＂是修辞的要求吗？——兼谈修辞学的研究对象》（1980年）是一篇拨乱反正的论文。三十年之后,李文中的观点需要重新认识,这其实是对修辞学的性质与对象的再思考。     

Consumer response towards social media advertising: Effect of media interactivity,its conditions and the underlying mechanism

Marketers increasingly use social media platforms as a promotion channel, and doing this, they prefer highly interactive social media because it allows consumers to socialize and network better. However, in this media, attention is often restricted towards primary purpose only as a result of the level of interactivity, thereby affecting consumer response towards the advertisement(ad). In this setting, the study analyzes the role of media interactivity and the effects it has on the reaction of customers towards the social media ad. Further, the study also introduces the conditional role of message relevant aspects, such as message vividness and anthropomorphism, and examines the intervening role of flow experience. Results from a between-subjects study indicate that interactivity hurts the consumer ad reactions. It also suggests that the right use of message relevant aspects can mitigate these adverse effects. Thus, the study makes a significant contribution to the literature and practice regarding the effects of social media interactivity which is relatively recent and has been overlooked by past researchers.     

论导游讲解的生动之法

导游生动的语言,不仅能引人入胜,还会起到情景交融的作用。要提高导游讲解的生动性,应从增加景点的名气、将熟悉内容转移到景点、丰富讲解内容、创新讲解内容等方面和使用笑话、比拟、排比等技法方面以及使用停顿、语速、眼神等节奏和肢体语言方面来提高。     

The Art of English as a Classroom Language

<正>Trying to teach English well gives many teachers a headache even though they try very hard.One of the major reasons is that these teachers lack the art of English as a classroom language,which they stillhaven’t realized.Here,the writer would like to discuss the problem with readers from four points of view.     

论《史记》的人物描写

本文对《史记》中的人物描写作出了探讨,认为《史记》中的人物描写表现了作者鲜明的爱憎。人物描写非常细致,语言生动活波,具有很高的文学价值。     

Transportation into Vivid Media Violence: A Focus on Attention,Emotions, and Mental Rumination

Prior research suggests violent narratives can transport viewers, affecting attitudes and beliefs. This research project explores whether a factor related to a media text —vividness—affects the degree to which audience members become transported into a violent narrative. Furthermore, this study focuses on the various subcomponents of the transportation experience (e.g., attention, emotional involvement, and mental imagery processes) to see if vividness affects some components more than others. In an experiment, 179 participants were exposed to vivid or non-vivid versions of violent television programs. Findings reveal that viewers of vivid violence exhibited stronger emotional reactions and higher attention levels. Vividness did not impact mental imagery processes or excitation levels, however. Implications for transportation, vividness, and media violence research are discussed.