消费社会“名人符号”分析

名人符号是特定社会结构与意识形态的表征。消费社会符号消费逻辑改变名人符号生产机制与内涵所指,使名人符号的生产机制由意识形态宣传、公共知识传承转向娱乐化、大众化,自身沦为一种可以消费的商品,同时造成信道资源被抢占、无效信息的广泛传播与信息污染等一系列问题。在分裂破碎、结构松散的后现代社会里,名人符号也是一种联结社会的工具与纽带。消费社会大众传媒与广告主要制造了三种类型的名人叙事:偶像神话型、肥皂戏剧型与恶搞反叛型,形成了文化传播中的一种特殊的形态。     

嵇康论

嵇康是三国时魏末的文学家、思想家和音乐家,也是魏晋玄学的代表人物之一、＂竹林七贤＂的领袖人物。身长七尺八寸,美词气,有凤仪,土木形骸,不自藻饰。人以为龙章凤姿,天质自然。恬静寡欲,含垢匿瑕,宽简有大量。学不师授,博览无不该通。长好庄老,与魏宗室婚,拜中散大夫。常修养性服食之事。弹琴咏诗,自足于怀。因＂非汤武而薄周孔＂,不愿效力于司马氏,最终被司马氏所迫害。但其高风亮节的情操为后人所敬重。     

The Stylistic Analysis of car ads languages

Automotive advertising language is mix of phonetics,vocabulary,rhetoric,syntax,and discourse language etc.,and owning a strong promotional effect which can functioned as a bridge between language expression and promotion system for essential products and consumers.As a kind of the commercial advertising,car advertising with its own unique language features not only for product considerably,but also enriches the advertising language.In order to analysis the car ads,this article draws attention from the aspects of the phonetics,vocabulary,rhetoric and syntax features,and aims to get a further and better analysis or understanding of the car ads Languages.     

Korean-Wave celebrities between global capital and regional nationalisms

This article examines conflicts over the transnationalization of South Korean celebrities in the wake of the Korean Wave (Hallyu) in the twenty-first century. I consider a number of celebrity controversies to argue that the demands placed upon Hallyu celebrities by domestic observers, foreign audiences, and global capital are fundamentally irreconcilable. South Korean nationalist appropriation of Hallyu, as well as the local celebrity culture, demand that Hallyu stars firstly be exemplary Korean patriots, whereas international audiences expect sympathy for their own causes. Local nationalist agendas have proven particularly troublesome because of postcolonial sensibilities and ongoing territorial disagreements between South Korea and its neighbors. Finally, as circulating commodities and commercial assets, Hallyu stars are also pledged to global capital. Their value is highest when they appeal to as broad an audience as possible and alienate no one with their politics. An apolitical neutrality on regionally controversial issues, however, is an untenable position when antagonistic geopolitical interests are concerned and nationalist passions flare. I situate this argument within critical scholarship on cultural globalization flows within Asia, while engaging celebrity studies to frame Hallyu stars as transnational commodities.     

HAS ELVIS LEFT THE BUILDING?

This article probes the emergence and evolution of a culture of celebrity in the field of mutual fund management. After discussing the broad contours of the star-manager trend as well as specific examples from various historical junctures, this paper identifies and evaluates several theories to help explain the rise of celebrity fund managers. Finally, this article also endeavors to assess the importance of this trend, the likelihood of it persisting, as well as the long term impact of a culture of celebrity suffusing the world of mutual fund management.     

开发本土资源，培养幼儿爱家乡情感

《3-6岁儿童学习与发展指南》（以下简称《指南》）提出：“能感受到家乡的发展变化并为此感到高兴。”《幼儿园教育指导纲要》（以下简称《纲要》）指出：要“充分利用社会资源,引导孩子感受祖国文化的丰富与优秀,感受家乡的变化和发展,激发孩子爱家乡、爱祖国的情感”。本文从“旅游文化、饮食文化、名人文化”这三个方面,按照幼儿身心发展的规律和学习的特点,对本土教育资源开发与利用进行初探,让这些对于幼儿来说充满魅力,充满吸引力的客家资源,走近幼儿的视野,融入幼儿的生活,在体验中获得感受,种下思想,形成美德。     

Does culture influence how consumers process negative celebrity information? Impact of culture in evaluation of negative celebrity information

This study investigates the relationship between cultural orientation (individualistic or collectivistic culture) and consumers' attribution styles (dispositional and situational attributions) as well as the consequences of attribution styles on brand evaluation and purchase intention. The study also examines how people perceive different types of negative celebrity information (self-oriented and other-oriented negative information) and how their identification with a celebrity endorser affects their response to negative information. The findings suggest that culture influences how consumers – having been exposed to negative celebrity information – make attributions. Dispositional attributions lead to more negative brand evaluation as well as to negative purchase intention. Other-oriented negative information leads to, among Korean consumers, more negative brand evaluation. Finally, the study found that consumers highly identified with a celebrity endorser are less likely to be influenced by negative celebrity information.     

中国体坛风云人物评选特征及其启示

对中国CCTV体坛风云人物评选进行分析,结果表明评选以“大体育”理念为指导,呈现以下特征：体育大国向体育强国转化;树立榜样,传递正能量;“草根体育人”走向台前;竞争越演越激烈;评选程序趋于科学公平。对我国体育转型、体育竞赛管理、引领体育发展、彰显体育精神等方面具有重要作用。     

基于一致性假说的争议名人故里旅游行为意向——以四川江油“李白故里”为例

历史名人故里是一种普遍存在的目的地产品形态,对地方发展文化旅游、带动相关产业发展具有重要的意义。但某个目的地是否确实是某位历史名人的故里,在很多地方仍存在争议。目前鲜有关于争议名人故里理论结合实证的研究,也缺乏名人故里旅游行为意向的研究。据此,本文基于名人代言营销理论的一致性假说构建理论模型,并获取四川江油“李白故里”的相关数据进行实证分析。结果表明：①名人与目的地的一致性正向影响旅游者的真实性感知和地方认同,后两者正向影响体验质量;②名人与目的地的一致性通过真实性感知和地方认同的中介作用,间接正向影响体验质量;③旅游者的体验质量正向影响旅游行为意向。本文进一步讨论了以上结论的理论意义、对争议名人故里的管理启示以及未来研究的方向。