The CSR green halo effect on the corporate–public communication: an experimental study

Environmental corporate social responsibility (CSR) has been a popular practice among corporations. However, the mechanism and effectiveness of environmental CSR in affecting corporate–public communication are still unclear. Against the theoretical backdrop of the ‘halo effect’ and through a controlled experiment with 742 participants from Hong Kong and mainland China, we find that: if a company’s environmental CSR activity receives higher support from the consumers, it is less likely for consumers to avoid advertisements endorsed by the company. The CSR green halo effect therefore exists. Moreover, consumers’ nationality and their three preexisting attitudes (general environmental CSR support, environmental beliefs, and favorability of products’ country of origin) are important moderators of the green halo effect and need to be considered in practice.     

人员考评的心理误差与对策

由各种心理因素造成的人员考评误差，即所谓的人员考评的心理误差，是造成人员考评结果不客观、不公正的一个重要原因。本文对人员考评工作中较为常见的五种心理误差，即晕轮效应误差、近因效应误差、感情效应误差、暗示效应误差、偏见效应误差的基本含义及其对策，即减少和避免这些心理误差的心理学的方法和措施问题作了简要的阐述。     

基于SCUSS和SDSS数据的银河系晕金属丰度分布

基于SCUSS u波段测光数据和SDSS g、r波段测光数据,根据F/G型主序星金属丰度与u-g和g-r色指数的相关性,运用蒙特卡罗方法模拟银河系晕的金属丰度分布。筛选晕中的F/G型主序星并按柱坐标分区间Z<-10 kpc,Z<-12 kpc,和Z<-15 kpc研究。样本的[Ee/H]分布可用三峰高斯模型拟合且模型的峰值位于[Ee/H]~-0.60,-1.55,和-2.20。经对比分析,发现两个贫金属峰是内外晕的贡献,而较富的成分则对应晕中子结构的影响。     

执着的探索永远的先锋--潘军小说《日晕》和《风》比较

潘军的先锋小说在文坛影响甚大，从《日晕》到《风》显示了他小说创作风格的转变轨迹，标志着他的长篇先锋小说创作的成熟。     

中子晕核的研究

全面地介绍了中子晕核，并提出了解释晕核能级结构的1＋3准粒子-核心四极振动耦合模型，     

Children With Gifts and Talents: Looking Beyond Traditional Labels

This article explored the effects of the labeling that has become commonplace in schools. Theories such as labeling theory, control theory, the Pygmalion effect, and stigma theory provide evidence of the power labeling has to negatively and positively affect children's beliefs about themselves as well as the perceptions others have of them. Renzulli (1977 Renzulli, J. S. 1977. The triad model: A guide for developing defensible programs for the gifted and talented, Mansfield Center, CT: Creative Learning Press.  [Google Scholar]) suggested changing the way we label gifted students, but this has yet to be implemented effectively in the field of gifted education. Here a renewed call for change is advocated, based on similar changes made in special education. Practical strategies are suggested to help children deal with the label of giftedness and to mitigate potential negative effects labeling may have.     

Associations between teacher-rated behavioral problems and reading difficulties? Interactions over time and halo effects

Associations between reading difficulties and problem behaviours in the classroom have been discussed controversially since the 1970s. The present paper investigates the influence of reading performance on teacher ratings of behavioural problems while taking into account behavioural autocorrelations and teacher halo effects. Teachers rated reading (in the middle of the school year) and behaviour (at the beginning and end of the school year) for a sample of 171 first-grade students. In addition, the students’ reading performance was objectively assessed via a standardised test at the end of first grade. The results showed that the effect of reading problems on classroom behaviour is heavily affected by autocorrelational and halo effects. After controlling for the interaction between teachers’ ratings of reading and behaviour, objectively measured reading performance had only a marginal direct effect on behaviour (as rated by teachers). Therefore, we argue that findings from the literature on the co-morbidity of behaviour and reading may be affected by similar (halo) effects, causing the effect of reading difficulties on classroom behaviour to be overestimated. Co-morbidities reported in the study should be closely examined with respect to their ‘methodological composition’ in the future.     

Corporate social responsibility (CSR) as a halo effect in issue management: public response to negative news about pro-social local private companies

This study investigates the effect of corporate social responsibility (CSR) and corporate nationality on public reactions to negative news about corporations. To explain how CSR activity works as a buffer for a negative issue of an organization, we propose a halo effect theory. This study conducted an experiment using a 2 (CSR activity vs. no CSR activity) x 2 (domestic company vs. foreign company) between-subject design. For this experiment, we developed a negative news story about a fictitious Asian local company. The dependent variable was whether individuals showed willingness to take actions against this company. We found that both CRS activities and corporation nationality have the main effects on individuals' willingness to take an action against the local company. CSR activities and the company's national identity (being domestic) were significant positive factors in attenuating participants' intention to take action against the local company. Further, there was a significant interaction effect of CSR activity and the company's nationality on individuals' willingness to take action against the company: CSR activity had a greater positive impact on soothing the public's negative reactions when the local company was identified as foreign rather than domestic. The results were discussed as a halo effect of CSR activities.     

防护装饰性镀层的抗菌性能

通过抑菌环检验方法 ,测试了各种镀层 (锌、钴、镍、铬、金、银、镍 钴合金、钴 镍合金、铜、SUS30 4不锈钢 )的抗菌性能 .抑菌环检验的结果表明 ,锌、钴、钴 镍合金、镍 钴合金、银、铜镀层具有明显的抗菌活性 ,SUS30 4不锈钢、铬镀层没有抗菌活性 .同时研究了镀层的抗菌性能与相应的稳定电位之间的关系 ,发现镀层的稳定电位越负 ,对应的镀层抗菌活性越高