论剪报在网络环境下的可持续发展

章阐述了剪报作为快捷灵活、内涵丰富的信息产品，在公共图书馆与高校图书馆的服务形式上的异同点及其所发挥的特有价值、作用及意义。指出了阻碍剪报发展的主要问题．并提出了剪报在网络环境下可持续发展的几个条件。     

第14届世界男篮锦标赛与亚运会中国男篮外围队员进攻与防守技、战术研究

尽管王治郅缺阵，但拥有NBA状元秀姚明及掘金队巴特尔的中国男篮竟然在第14届世界男篮锦标赛上1胜7负。1个多月后又在亚运会男篮决赛中输给了韩国队。具备世界级身体条件的中国队的表现与国内外期望值形成强烈反差。该文通过对中国男篮在世锦赛上的7场比赛及亚运会决赛录像的统计分析，发现了我外围队员在个人进攻与防守能力、各种进攻方法比率、参与全队防守战术的质量、抢篮板球等方面与国外强队存在较大差距。提出更新理念，改革竞赛与训练体制，引进外籍教练、球员和裁判员，选派教练员赴NBA进修，增加与世界强队的比赛，借鉴NBA训练方法等建议。     

网络视频监控产品测试方案的改进设计

网络视频监控产品入网检测的关键在于采用的测试策略和测试方法。本文提出了验收该类产品的测试方案和测试策略，并以“守望精灵”网络视频监控平台为实例，对重要指标的测试用例进行了改进设计。实践证明改进后的方案具有较高的测试稳定性和较小的测试误差等优点。     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Press Credentials and Hybrid Boundary Zones: The Case of WorldNetDaily and the Standing Committee of Correspondents

ABSTRACT

Press credentialing practices are a vital, yet understudied site of scholarly research on journalistic norms and practices. Press credentialing not only structures internal professional hierarchies, but they also signify the boundaries of the journalistic field itself. This paper explores the legal and theoretical implications of press credentialing to cover the United States Congress, drawing on the concepts of boundary work and journalistic authority to demonstrate the material impact of the space between fields on professional legitimation in journalism. Using WorldNetDaily (WND) as a case study, I argue that the Standing Committee of Correspondents (SCC) occupies a hybrid boundary zone between the journalistic and political fields, generating a unique tension in First Amendment jurisprudence that places journalists in a paradoxical role as both the professional embodiments of free speech and its constitutional steward. The resulting jurisdictional conflict between the SCC and WND extends the relational model of journalistic authority by articulating how journalist-state relations can fundamentally augment the process of legitimation at its fuzzy boundaries. The relevance and implications for press credentialing practices in the digital age are discussed.     

Dialectics of design: how ideas of ‘good design’ change

This paper advances a first‐pass theory of change in the styling of objects of domestic utility. It is based on the idea that the expressive potential of design for the maker, the user and the designer exists in tension with other desirable properties of the designed artefact. Respectively these are mass availability, conformity to professionally‐defined ideas of good taste, and the demands of function and marketability. The theory is illustrated by reference to the emergence and subsequent dilution of three design movements; Arts and Crafts, Art Nouveau and certain versions of Modernism.     

How to respond to journalists’ questions? A new perspective on Chinese premiers’ aggressiveness at press conferences (1993–2015)

This study extends the framework describing journalists’ aggressiveness at politicians’ press conference and develops five dimensions to measure politicians’ aggressiveness in response to journalists’ questions (initiative, directness, assertiveness, adversarialness, and accountability). Using the records from Chinese premiers’ press conferences (1993–2015), this research investigates five factors which might affect premiers’ aggressiveness: the administrative life cycle, economic conditions, journalists’ country of origin, the topic of questions, and number of questions. The results show that premiers exhibit less assertiveness during honeymoon periods and more assertiveness in other years. Premiers are more adversarial amid good economic growth but less adversarial during poor economic growth. They are more assertive and adversarial in response to questions related to politics and the military and less so in response to questions related to other areas. Premiers display more initiative and accountability toward journalists who ask more questions and less toward those who ask fewer questions. Premiers are more assertive and adversarial toward journalists from developed countries but less so toward those from developing countries. Over the past 23 years, premiers’ initiative, directness, and adversarialness have decreased while their accountability has gradually increased. The theoretical contributions of this research are discussed.     

大学出版社学术期刊集群化运营模式研究——以清华大学出版社期刊中心为例

针对出版单位的学术期刊集群模式发展特点,根据清华大学出版社的期刊集群化建设实践,总结出学术期刊集群建设具有的普遍优势,包括办刊资源共享、人员共用、集中管理、统一制度建设、统一宣传发布平台建设等,分析大学出版社开展学术期刊集群化建设的特殊优势,包括兼具学科优势和管理优势、书刊互动、“产学研”一体化等.提出了清华大学出版社学术期刊集群的未来发展建议.     

The influence of heterogeneous exposure and pre-deliberation queries on pretrial publicity effects

Prior research on pretrial publicity has produced mixed results and a roughly equal number of studies show an effect, show no effect, or show mixed results. We explored the effects of (a) homogenous vs. heterogeneous exposure (whether deliberating jurors were all exposed to the same publicity or not) and (b) pre-deliberation queries as potential contributors to mixed results. We found an effect for positive but not negative publicity on conviction rates but not evidence ratings. Exposure heterogeneity appears to explain these differences and pre-deliberation queries did appear to play some role in the obtained outcomes. Overall these findings do not replicate a robust publicity effect and future research should consider how homogeneous exposure and pre-deliberation opinion queries influence results.     

Propaganda and Censorship for the 1984 Los Angeles Olympic Games: The Internal Politics of Ceausescu

The aim of this paper is to present an overview of the USSR boycott of the 1984 Olympic Games and Nicolae Ceausescu’s decision to send the Romanian Olympic team to Los Angeles, from an internal politics perspective. All the existing analyses study the situation from the perspective of international relations but the aim of this paper is to analyze the ways that Ceausescu incorporates this decision into his own ideology and how the Romanian people were informed. The sports news was published in the newspaper Sportul and some in Scanteia (‘The Official Newspaper of the Central Committee of the Romanian Communist Parti’). We will analyze all the relevant material from January until the end of August 1984 and will focus on the characteristics of propaganda and censorship used to convince the population about Ceausescu’s reasons to participate at the Olympic Games despite the situation. Dominated by the idea of a ‘multilateral developed society’, Ceausescu incorporated sport as part of this ideology and in the case of the 1984 Los Angeles Olympic Games, he manipulated the population through the media in a particular manner, centred on his ‘cult of personality’.