广州市体育用品生产企业品牌培育的研究

随着全球化的进一步发展,品牌已成为打败竞争对手的强有力武器。广州市体育用品生产企业只有致力于品牌培育,才能得到更大的发展。采用文献资料法、访谈法、问卷调查法等方法对广州市体育用品生产企业的品牌发展状况、品牌培育中存在的问题、培育品牌的对策等方面的问题进行探讨,旨在为广州市体育用品生产企业打造品牌、科学决策提供一些参考依据。     

新闻与舆论

新闻传媒以最新事态和社会问题为基点 ,反映舆论 ,引导舆论 ,使社会公众能够认清社会发展的总趋势 ,正确对待各种社会现象 ,提高改革的承受力和使命感。社会公众是新闻舆论产生的主体 ,最新事态是新闻舆论的产生的本源 ,意见表达则是新闻舆论的表现形式 ,三者既相互联系 ,又相互作用     

加拿大体育用品业电子商务发展现状及趋势

采用文献资料法对加拿大体育用品业的电子商务发展现状进行了阐述加拿大体育用品业在电子商务方面投资不高,缺少互联网知识,这将使其面临丧失国际竞争力的危险.针对这一现状提出建议.     

Worldwide deliberation and public use of reason online

The aim of this paper is threefold: (i) to trace the idea of deliberation back in the history of philosophy and establish the link to the Kantian concept of public reason; (ii) to pave the way for rhetoric as a constituent part of public deliberation; (iii) to undertake an applied ethical approach to worldwide deliberation online. The two former aims are treated in part one of the paper, whereas the applied analysis is undertaken in part two. One important task is to demonstrate in what ways the internet as a new and powerful venue for deliberation both challenges the old theories of public deliberation, and also points in the direction of certain revisions of our basic ideas about deliberation.     

Determining the Value of Cultural Goods: How Much (or How Little) Does Contingent Valuation Tell Us?

Contingent valuation methods (CVM) are now well established as a means of measuring the nonmarket demand for cultural goods and services. When combined with valuations provided through market processes (where relevant), an overall assessment of the economic value of cultural commodities can be obtained. Within a neoclassical framework, such assessments are thought to provide a complete picture of the value of cultural goods. But are there aspects of the value of cultural goods which are not fully captured, or not captured at all, within such a model? This paper argues that CVM provides an incomplete view of the nonmarket value of cultural goods, and that alternative measures need to be developed to provide a fuller account.     

The Regrettable Necessity of Contingent Valuation

Ordinary markets allow parties, not the state, to value property and projects. But they do not account for subjective value in such traditional contexts as condemnation. An awareness of these nonmarket values helps overcome any categorical opposition to the use of the contingent valuation method (CVM) to value cultural and environmental resources. But accurate CVM should measure all values, positive or negative, tononowners; it should apply generally to any substitute projects; and it should seek to account for diminishing marginal value of additional resource units. CVM should be used only to aggregate nonmarket preferences, not to skew the political debate to cultural or environmental objectives.     

辽宁群众体育长盛不衰透析

以辽宁特有的经济和区位优势为背景，论述了走向振兴老工业基地中的辽宁群众体育长盛不衰蓬勃发展的根源。     

公权力与中国农村土地制度的演变

中国农村土地制度是稳定农村的最主要因素,在建国后的三十多年里,它变动了四次。这里有农民和政府对 土地效能追求的正当性,但也表现出政府公权力行使的不科学性。在“三农”问题凸显的今天,土地制度再次成了关注 的对象。在寻找突围之道时,农民应是主体,政府则应退居其后,仅提供智力支持与服务。     

论大众体育运行的公共治理:内涵、基础及实现途径

大众体育公共治理的运行基础是建立有效的体育社会化的组织结构、运行机制和运行模式.研究认为：现阶段应优先确立政府的主导作用，积极拓展新型消费与消费服务的供给领域，积极培育大众体育市场，健全城镇社区的体育组织管理体系.当前体育社会化的发展要克服传统体育的运行模式，关键的问题是建立政府、社会、企业三位一体的社会体育治理结构.政府应该从管理经济、社会、环境领域的全部公共事务，转变为提供基础性的公共物品和服务，尽快发展一些功能健全的行业协会，使之成为承担政府下放的社会职能的载体.在此基础上提出了：强化政府公共职能，变革体育管理体制，优化社会体育资源配置;形成以社会大众为对象的多样化体育服务网络;调整体育产业结构，推动传统体育产业向服务业转移以及服务结构、服务项目及服务方式创新等构建内容，以进一步适应社会转型和体育体制的改革发展。     

江泽民舆论监督思想初探

江泽民舆论监督思想是马克思主义新闻观的继承和发展。江泽民“三个代表”重要思想是舆论监督的总纲。党和人民的根本利益是舆论监督的出发点和归宿 ;正确的舆论导向是舆论监督的前提 ;遵循新闻规律是舆论监督的依据 ;发挥监督系统的整体合力是舆论监督的有效途径