Adoption of O2O food delivery services in South Korea: The moderating role of moral obligation in meal preparation

Most studies on O2O services have focused solely on the technological merits of mobile applications, overlooking the role of the value systems that underlie people’s lifestyles.In contrast, this research sheds light on how people’s value systems influence their decision to adopt food delivery applications. Particularly, it proposes that people’s moral obligation in meal preparation can change the mode of thinking that guides their adoption decision. Namely, moral obligation is assumed to restrict people from acting on their basic convenience orientation in meal preparation. Empirical results have supported this assumption by showing that people with a high moral obligation (or married people) are more reluctant to convert their basic convenience-seeking tendencies into actual adoption intention than those with a low moral obligation (or single people). The important theoretical and managerial implications of these results are also discussed.     

Analyzing Food Science Research for Publishing Characteristics as a Model for Understanding the Needs of Researchers

Abstract

This paper provides a methodology to study the characteristics of the research output from a university department. The faculty publications and their cited references over a 10-year period were used as the basis for this study to identify their publishing patterns and the types of material they are publishing; a core set of journals and other resources they are publishing in and citing over this period; the characteristics of the journals in which they publish and cite; the degree of openness of their publications and their citation advantage; and the age of resources that are referenced.     

CBA联赛中三人制与二人制裁判错漏判的比较

为了使我国篮球运动的发展和国际接轨，促使篮球运动技术、战术水平的正常发挥，保证比赛的健康发展，2000年我国男子CBA比赛中首次实行了三人制裁判。本文通过对我国CBA比赛几个赛季几十场比赛的两种裁判制的全面比较分析，为在全国推广和提高我国裁判水平提供理论和实践依据。     

论绿色体育与绿色奥运

本文采用文献资料、调查访问和综合分析法，以可持续发展的视角，对绿色体育和绿色奥运的理念内涵进行了科学界定，在此基础上提出2008年北京奥运会实现绿色奥运的战略目标及对策。     

谈谈短跑训练的几点体会

根据少年短跑运动员生长发育和项目特点，探讨了以短跑技术为中心的全面身体训练，发展步长、步频、速度耐力，掌握跑的放松技能，心理训练，合理的营养等。     

直面惨淡的人生——刘恒解读

刘恒的创作缺乏快乐,他看到的是生命的困惑,致力于探究生存之道,探索人性之谜,揭示无所不在的人生宿命。存在与消亡,实有与虚无,意义与空无,成为他永恒的话题。     

浙江省民办学校体育教学若干问题研究

运用问卷调查法、访谈法对浙江省16所民办学校的体育教学现状进行了调查研究,结果表明:民办学校有较大的教学内容增删权;民办学校在活动场地、器材、经费等方面占有一定的优势;民办学校体育教师已基本转变新课程教学目标的观念;民办学校课外体育活动基本保证了学生1小时以上的活动时间,但仍应提高体育教师的课外活动补助费.     

体育教学身教作用的探讨

在运用文献资料分析、问卷调查、专家咨询、反馈信息的基础上 ,归纳整理出体育教学身教作用的特点 ,为更好地促进体育教学质量的提高 ,有着积极借鉴作用。     

游泳滚翻转身技术分析

本文结合世界著名选手的转身技术，分析自由泳滚翻转身的特点，以及由此派生出来的仰泳滚翻转身，个人混合泳中仰泳到蛙泳的转身，及一种自由泳中的单臂转身技术。     

关于两物标方位定位问题

分析了两方位定位的准确度、物标选择的要求等问题 ,并得出结论 :当两物标观测方位的差等于 90°时 ,观测船位的精度最高 ;选择定位物标时应从方位线的交角考虑 ,即交角等于 90°为最好 ,文献 [1～ 5 ]所述离物标的距离愈近愈好的结论并不是绝对正确的 ,从而纠正了在各种中外《航海学》教材中存在的错误