Blog--图书馆发展的新契机

本文从介绍网络上一种的信息载体Blog入手．阐述Blog产生的背景和功能特点，分析其巨大的应用潜能和社会影响，探究Blog在图书馆的应用及其对图书馆发展的促进作用．为新技术在图书馆的应用开启新的思路。     

不再沉默的大多数--从blog阅读看网络阅读的发展

本文通过对网络阅读发展历程的考察和对时下新型的blog阅读形式的个案分析，指出blog阅读具有自由与分享性、深度性等特点，并总结了未来网络阅读的三个方面的发展趋势，那就是阅读对象和阅读习惯上的趋同性、阅读内容的娱乐性和阅读方式的不确定性。     

对图书馆学界博客现象的观察与思考

在对博客及其特点作了简要的介绍后,本文重点介绍了图林博客的发展争现状,图林草根及图林精英的生存意义,以数据说明了图书馆界对博客的学术关注度等,并简要阐述了图林博客在学术研究和图书馆服务中的未来发展趋势.     

博客在图书馆的应用及存在的隐患

介绍了博客的含义和特点，论述了Blog在图书馆应用中的优势和作用，提出建立由馆员Blog、部门Blog小组、图书馆Blog社区和馆际Blog网组成的4级Blog网络，并分析了图书馆博客存在的各种隐患。     

博客应用于图书馆的可行性分析

博客是一种全新的网络信息交流方式,在互联网上起着信息过滤和信息中介的作用;图书馆是社会共享信息和传播信息的重要机构,是沟通用户与信息资源的重要媒介.将博客应用于图书馆的实际工作和实践研究中,不仅能很好地提高图书馆的工作质量和管理效率,而且能够提高整个社会利用图书馆的效率,从而更好地共享和利用信息资源.本文从理论上探讨了博客在图书馆应用的可行性,并对其在图书馆的具体应用进行了分析.     

"网络三客"艺术论

黑客艺术、博客艺术与闪客艺术都是伴随计算机与网络技术的应用而出现的艺术新品。它们印证了后现代主义、极简主义与概念主义等理念，具有自己的价值。     

Brand communication through digital influencers: Leveraging blogger engagement

The growing power of bloggers to influence their connected network has emerged as a new communication venue for brands. This study elaborates upon the role of bloggers in brand communication, and reveals how brands can engage with bloggers, currently considered as online opinion leaders, from the perspective of the two-step flow theory. Following clarification of the aims of the study, we report on in-depth interviews with 17 brand and digital agency representatives, selected because they regard communication with bloggers as an important strategy in increasing the influence of their brands among online communities. This exploratory study reflects current blogger communication implementations, and concludes with a discussion of seven major issues arising from the literature review and interviews (definition of bloggers, blogger selection criteria, digital integration, power of bloggers, long-term relationship building with bloggers, measurement, and budgetary issues in blogger communication). These areas represent relatively unexplored areas of blogger engagement from both an academic and managerial perspective. Based on the findings of the interviews, we propose a model which traces the influencer role of bloggers from the two-step flow theory perspective. This model is named as the brand communication through digital influencers model.