Genetics Home Reference: A Review

Genetics Home Reference is a free, online resource created and maintained by the National Library of Medicine. It is designed to provide genetic information to a wide variety of audiences, particularly the general public. The site consists of original information and links to other curated resources.     

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.     

基于现场总线的控制器间的数据共享

通过现场总线实现控制器之间的数据共享是工业网络中的重要课题。以Rockwell自动化公司的Controlnet和Ethernet为例,系统地介绍了控制器之间数据共享的方法。根据实际现场工业数据的性质,针对两种不同数据类型(对时间有严格要求的(Scheduled)类型数据和对时间没有严格要求的(Un-scheduled)),分别提出Producer/Consumer和MSG指令方式两种方法,在实验室实现了基于网络的不同控制器之间的数据共享实验。     

完善我国网络消费者权益保护的法律思考

当前,随着网络消费的迅猛发展,网络购物已成为消费者维权投诉的重灾区,致使侵害网络消费者交易安全权、知情权、公平交易权和求偿权的行为不断发生,严重破坏了我国的经济秩序和消费者的合法权益。为了保护消费者的合法权益,就必须完善我国现有的保护消费者合法权益的法律制度,当务之急是健全以规制经营者的相关法律义务和责任为重心,以保障消费者合法权益为核心,以规范监管电商行业法律准则为关键,以完善消费者救济途径为保障的网络消费者权益保护制度。     

中学生体育消费情况的调查

针对安徽省芜湖市不同类型的三所中学的200 名学生的体育消费情况进行了调查,用数理统计的方法对学生问卷进行研究。对影响中学生的体育消费的种种因素进行统计分析,从而推断全省乃至全国中小城市的中学生的体育消费情况。     

The exclusiveness of group identity in celebrations of team success

Basking in reflected glory (BIRGing) describes individuals’ tendency to publicly affiliate themselves with successful others. Within sport, scholars have provided foundational knowledge pertaining to BIRGing; however, they have not deeply engaged with sport fans to understand the influence of multiple group identities in celebrating team success. Using social identity theory and social identity complexity as theoretical frameworks in the current study, I conduct qualitative research with sport fans to understand how multiple group identities influence fan behaviours in response to team performance. I discover that fans (1) BIRG and blast for an enhanced sense of inclusiveness and distinctiveness, and (2) possess multiple, ordinarily inclusive group identities, which converge into a highly exclusive social identity structure immediately before, during, and after games against rivals. I conclude by discussing the potential theoretical and managerial implications regarding multiple group identities in sport contexts, as well as directions for future research.     

Consumer attitudes towards ambush marketing

Studies of consumer attitudes towards ambush marketing are in conclusive and have not investigated whether those attitudes are industry specific. Rather than just refer to ‘an organisation’ (i.e. non-industry specific), an industry-specific approach specifies the organisation's core business activity. We propose that individuals expect a higher standard of advertising from banks as compared to beer companies and that this would be reflected in more negative attitudes towards banks that engage in questionable promotional practices. A demographically and geographically representative sample of New Zealanders (n = 514) was surveyed one week following the final match of the 2011 Rugby World Cup. Three items measuring consumer attitudes towards ambush marketing were adapted from the work of Portlock and Rose (2009). These three items were further adapted to specify bank or beer companies. The results indicate that most individuals perceive ambush marketing as unethical and a practice that organisations should not utilise. However, no evidence was found to support the proposition that individuals hold banks to a higher standard than beer companies in terms of ambush marketing. Demographic variables – age, gender and location – were not significantly associated with differing attitudes.     

新媒体环境下从众心理对消费者行为的影响研究

基于新媒体环境下的从众心理,构建影响消费者行为的因素模型,通过网络搜集和问卷调查等方式获取消费者行为数据,分析挖掘从众心理对消费者行为的影响方式及路径。利用AMOS软件对所建模型进行统计分析,计算模型中各研究变量对消费者从众行为的影响机制,提出相应的策略与对策。     

消费者参与虚拟品牌社区价值共创的动机分析

品牌企业热衷于创建虚拟品牌社区并对其规范管理,目的是为了进一步稳固忠实队伍和开发更多的潜在客户以获取更大的利润。越来越多消费者参与到虚拟品牌社区进行价值共创,其目的何在?本文将多角度对消费者参与虚拟品牌社区价值共创的动机进行分析。     

成都市城乡一体化下的全民健身信息服务消费探析

在把握文献资料详实的基础上,通过对成都市城乡居民在信息服务基础设施、经济收入、信息素质的分析,认为：全民健身信息服务消费应以城市带动农村;城乡居民健身信息服务消费应有针对性;政府和企业在城乡全民健身信息服务市场之间各有侧重,对提升体育健身信息服务消费潜力起到积极的干预。