Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.     

基于Android平台的应用开发研究

Android平台是Google推出的新一代智能手机平台。深入讨论了Android平台的系统架构、应用程序的构成,并详细介绍了在Windows系统下的Android开发环境的搭建。     

基于3G智能手机的移动学习系统化设计模式构建

移动学习具有便捷性、高效性、情境性、交互丰富等特点,且3G智能手机为移动学习提供了良好的物质基础和应用环境,因此构建由需求分析、目标确定、学习者特征分析、障碍因素分析、活动任务设计、学习场景设计、学习支持设计、学习评价设计、反馈修改等9个环节组成的系统化学习设计模式,能有效地指导移动学习的开展。     

Appealing to Internet-based freelance developers in smartphone application marketplaces

The success of the iPhone has created the smartphone application marketplace as a new business model for freelance developers, with significant potential yields. Attracting and retaining these freelance developers is an important success factor for smartphone platform owners. Therefore, using the viewpoint of freelance developers, this study adopts a discovery-oriented approach to explore antecedents of intentions to maintain a relationship with an incumbent platform. In a relationship commitment sense, freelance developers sustain incumbent relationships because of their calculative and affective commitments. Interview data further suggest that monetary rewards, potential market demand, and switching costs relate to calculative commitment; perceived service quality, identification with the platform owner, and intrinsic rewards are antecedents of affective commitment. The findings from the literature review and field research together produce an integrative framework that offers key insights for the smartphone application market, which can help central actors understand how to retain their external partners.     

Factors affecting smartphone dependency among the young in China

With rapid adoption of smartphones globally, the negative consequences of excessive smartphone use and dependency, especially among the young, has garnered more public attention recently. This study investigated the factors influencing smartphone dependency among the young. Using the Individual Media Dependency (IMD) perspective, this study proposed an extended IMD model to examine the influencing roles of six IMD goals, three psychological traits (self-esteem, leisure boredom, and sensation seeking), and smartphone use on smartphone dependency. A survey based on stratified random sampling was used to collect data from young smartphone users at one main public university in China. Structural equation modeling was then employed to examine the fit of the data to the model. The results identified four smartphone dependency symptoms, i.e. inability to control cravings, escape, feeling anxious, and productivity loss, and revealed the mechanisms between IMD goals, psychological traits, and smartphone dependency. The results showed that different IMD goals had significant impacts on different aspects of smartphone use, while smartphone use did not have a direct effect on smartphone dependency. The study provided important information, as it was among the first few to provide valuable references for both academicians and practitioners concerning smartphone dependency, which is still rarely explored in China.     

基于Android平台的应用开发研究

Android平台是Google推出的新一代智能手机平台。深入讨论了Android平台的系统架构、应用程序的构成,并详细介绍了在Windows系统下的Android开发环境的搭建。     

Ethical consumption applications as failed market innovations: exploring consumer (non) acceptance of ‘quasi’ market devices

ABSTRACT

In this paper, I conceptualise ethical consumption applications (ECAs) as market innovations inflected in processes of configuring market actors and market (re)framings. The introduction of ECAs through the work of civil society is not only about changing frames of market exchange, but also work in the register of making ‘good consumers’ and consumers as ‘agents of change’ and moralising markets. Thus, a more accurate concept for these devices is suggested: ‘quasi’ market devices. The main aim of this paper is to analyse how consumers attached to and resisted use of ECAs designed to assist in product choices and shape responsible everyday practices. Based on qualitative fieldwork in Sweden, the article applies a methodology grounded in Science and Technology-inspired market studies in combination with Consumer Culture Theory’s (CCT) interest in identity work and sense-making associated with technology consumption. Although available at the time of the empirical data collection period of the study, all three apps were off the market during the analytic work of this paper; a major argument for focusing on barriers to acceptance of the apps and trying to conceptualise how such non-acceptance can be understood.     

浅谈“智能手机”未来发展前景

随着中国TD-SCDMA的商用进程全速冲刺,中国6亿手机用户即将迎来属于自己的3G时代。智能手机的加速成长无疑是3G手机产业中令人瞩目的焦点。苹果iPhone自推出后,销量已超过1000万部;谷歌GPhone刚刚上市,预订数量也已超过了150万部。iPhone和GPhone的相继推出,在全球掀起了一股智能手机的热潮。     

Google服务在Android上的运用与分析

简要介绍了Google的新一代的智能手机平台Android的发展历程及其系统架构,论证了Android的开放性及兼容性。并列举了一些相对于其它常见平台来说的优缺点,接着说明了一些常用的GoogleAPI在Android平台上的用法,最后通过一个翻译器的例子来详细说明了Google在线翻译服务在Android平台上的应用与开发。     

智慧图书馆的定义、设计以及实现

对智慧图书馆进行定义,分析北京邮电大学研制的感知的智慧图书馆示范系统的系统框架和关键技术,对系统实现的功能进行描述。旨在厘清智慧图书馆的概念,为未来开发和部署真正意义上的智慧图书馆提供一定的策略指导。