消费时代澳门半岛滨水空间形态重塑

随着消费社会的深化发展,现代消费已成为影响城市空间形态演化的重要因素。以此为出发点,以消费文化的视角来考察城市空间,揭示20世纪80年代以来澳门半岛滨水空间形态的演化特征。研究表明:消费时代,城市主要根据经济诉求组织空间的生产,借助资本的熔铸,澳门半岛滨水空间建设呈现出博彩旅游化、高层豪宅化和空间巨构化等特征,并最终实现空间形态的重塑。在此基础上进行批判性反思,如城市消费空间与传统城市意象的协调发展、城市空间的阶级化和滨水空间的公共性等问题。     

试论理性预期理论与我国消费预期的改善

运用现代理性预期理论，分析我国消费行为的预期对我国消费需求的影响，提出改善消费预期的对策。     

体育营销中品牌社群的消费价值研究

体育营销堪称21世纪最有效的市场推广工具之一,而品牌社群的消费是体育营销的时代要求,成为企业现代化和成熟程度的重要标志。采用实证研究与规范研究相结合,定性研究与定量研究相结合,得出体育品牌社群的四大消费价值有益于为企业建立稳固的顾客群。     

赛事消费者分类与营销策略分析

体育赛事的消费者爱主体、客体等诸多因素的影响，在消费行为上表现出很大的差异性，在赛事消费需求影响因素分析的基础上。提炼出5种赛事消费者类型，并对其消费特征进行描述。指出赛事组织者要成功地推广赛事，必须对赛事有明确的定位，锁定赛事的目标消费群，并有针对性地采取营销策略。     

Trends of infodemiology studies: a scoping review

Introduction

The health care industry is rich in data and information. Web technologies, such as search engines and social media, have provided an opportunity for the management of user generated data in real time in the form of infodemiology studies. The aim of this study was to investigate infodemiology studies conducted during 2002–2016, and compare them based on developed, developing and in transition countries.

Methods

This scoping review was conducted in 2017 with the help of the PRISMA guidelines. PubMed, Scopus, Science Direct, Web of Knowledge, Google Scholar, Wiley and Springer databases were searched between the years 2002 and 2016. Finally, 56 articles were included in the review and analysed.

Results

The initial infodemiology studies pertain to the quality assessment of the hospital's websites. Most of the studies were on developed countries, based on flu, and published in the Journal of Medical Internet Research.

Conclusion

The infodemiology approach provides unmatched opportunities for the management of health data and information generated by the users. Using this potential will provide unique opportunities for the health information need assessment in real time by health librarians and thereby provide evidence based health information to the people.

     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Reactivity without legitimacy? Online consumer reviews in the restaurant industry

In recent years, web sites where individual consumers can rate and review goods and services have mushroomed all over the Internet. Restaurants are particularly affected by online reviewing. If the impact of online consumer reviews (OCRs) on the demand side of markets is now well understood and measured, few studies examine the reception of this new evaluation method by those who are assessed. Based on interviews with French restaurant managers, our research shows that OCRs systems reconfigure relations of accountability in the restaurant industry. We use the notion of reactivity to describe the mechanisms through which the new evaluation system transforms the activity of restaurants. We also examine the affects surrounding the reception of ratings and reviews by restaurant managers and the moral criteria that accompany their discourses on online reviews. Many restaurants consider online reviews as a brutal and hypocritical mode of judgment. The judgment produced by online ratings and reviews is not easily borne by restaurant managers, because it challenges the conventions of quality they had previously internalized as legitimate, that is, those produced by professional experts. We interpret this ambivalent reception as the unfinished movement of transforming a performative reputation device into a legitimate evaluation institution.     

消费者权益保护法的价值及其实现途径

消费者权益保护法的价值是消费者权益保护法的灵魂,对于消费者权益保护法的制定以及正确实施都有着非常重大的意义。从法的一般价值出发,可以对消费者权益保护法的价值进行较为全面的探讨。但是,仅仅认识到消费者权益保护法的价值还是不够的,更为重要的是消费者权益保护法的价值实现。     

我国农村居民消费需求发展趋势及动力探究

农村居民消费需求增长的主要动力来源于农村居民收入的增加、社会保障体系的建立、消费环境的改善。我国农村居民消费力和城镇相比弱小得多,制约农村居民消费力提升的因素有三方面:一是未能建立农村家庭长效增收机制,消费增长乏力;二是农村社会保障体系不健全,农民消费后顾之忧重影响农村消费力的提升;三是农村消费环境不完善制约农村消费能力。提升农村居民消费力重在有效落实惠农政策、构建农村剩余劳动力转移机制、推动特色农业的发展使农村居民收入逐步增加,同时进一步建立健全农村社会保障机制和改善农村消费环境。     

Health literacy and consumer health information

The rigours of the past few years have demonstrated the importance of good health literacy levels with the imperative of being able to obtain and interpret information to maintain and improve one's health never more apparent. With this in mind, this issue is focused on consumer health information, the gender and population group differences that exist in information seeking behaviour, the challenges of understanding medical explanations and terminology, and existing criteria to assess and ultimately produce better consumer health information.