An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Individual and contextual factors in ethical decision making: A case study of the most significant doping scandal in Canadian university sports history

This case study is written for instructors of sport management courses focused on ethics and integrity-related issues in team environments. The case highlights the real world example of the University of Waterloo Warriors varsity football that, in 2010, experienced the most significant doping scandal in Canadian university sports history, with a total of nine anti-doping rule violations asserted through the Canadian Centre for Ethics in Sport. This case study also incorporates the findings of an independent review of the Waterloo football program in relation to the use of banned substances, and includes first-hand accounts from Bob Copeland who was the acting director of athletics. These findings are then interpreted in the context of relevant theory related to performance enhancing drugs (PEDs) use. Along with the findings of this review, which included interviews with athletes, coaches, and administrators, the case study provides important insights into ethical decision making processes and leadership structures in a team sport environment. Particular emphasis is placed on the role that individual cognitive antecedents and contextual organizational factors (i.e., policies, leadership, ethical climate, and infrastructure) play in ethical decision-making processes.     

高中学生升学就业倾向的实证研究

对高中学升学就业倾向的准确了解，能够为高中学生的升学就业指导提供依据。编制适合我国高中学生特点的升学就业倾向量表，对于每一个高中学生选择自己未来的学习方向和职业具有重要的实用价值。本研究将高中学生的升学就业倾向分为技术类、研究类、艺术类、社会类、经营类、事务类、自然类七种类型。问卷调查既验证了本分类方法的可行性，也揭示出了我省高中学生基本的升学就业倾向。     

外国语言文学专业研究生胜任特征模型研究

通过对某重点大学外国语言文学学院的6名优秀研究生及4名普通研究生的行为事件访谈,探讨并初步构建了外国语言文学专业研究生的胜任特征模型。研究结果表明:(1)优秀组和普通组在访谈时长和访谈文本字数上无显著差异;胜任特征的平均等级分与访谈长度的相关不显著;与胜任特征的发生频次和最高等级分等指标相比,平均等级分是最为稳定的指标。(2)外国语言文学专业研究生的鉴别性胜任特征模型包括:成就导向、专业知识、目标、主动性、跨文化意识、计划执行、自信、自我控制和学习策略9项胜任特征。     

Emotional and behavior problems in adopted children – The role of early adversities and adoptive parents’ regulation and behavior

BackgroundEarly adversity and negative experiences in the adoptive family can put adopted children at risk for emotional and behavior problems.ObjectiveThis study analyzes the influence of children’s preadoptive history and adoptive parents’ characteristics on the psychosocial adjustment of nationally and internationally adopted children in Germany.Participants and settingThe survey included 172 adopted children aged between 24 and 145 months and their adoptive parents.MethodsParents provided information about preadoptive history. Information about emotional and behavior problems was obtained from the parental version of the Strengths and Difficulties Questionnaire (SDQ). Parental well-being was obtained through a composite score of three standardized measures (self-efficacy questionnaire, Perceived Stress Scale PSS-4, Brief Symptom Inventory BSI); parenting behavior was assessed with the Alabama Parenting Questionnaire (DEAPQ).Results12.5% of the adopted children scored in the clinical range of the SDQ. In a multiple regression analysis, the experience of maltreatment and neglect was the most important predictor of emotional and behavior problems at time of assessment, followed by pre- and perinatal risk and parental stress regulation difficulties, R² = .423, F(4, 128) = 28.539. Increases in the number of risk factors present were associated with a greater odd of children scoring in the clinical range of the SDQ.ConclusionsMost of the nationally and internationally adopted children in this sample were well-adjusted. Prenatal and preadoptive risk as well as stress regulation capacities of the main caregiver contributed to the child’s development. An accumulation of risks increased the likelihood of adjustment problems in adopted children.     

审美活动中潜在的“基因导向”

人类的审美活动实则带有一定的神秘性。在审美活动中,人们有时会发现自我与他者存在着一些共同的审美倾向,但同时又存在很多不同点。随着生物学的发展,人们逐渐发现基因和审美活动之间存在着一些关联:人们的审美选择会本能地倾向于利于基因自我保存的选项。甚至,有学者认为,审美活动完全是由基因决定的。基因决定论现已被证实是错误的,但不论在审美差异还是共同点,人类潜在的基因确实对人类的审美倾向有一定的导向作用。     

Behavioral Intention to Adopt Digital Library by the Undergraduates

The purpose of this research is to investigate the factors that affect undergraduates' behavioral intention to use digital library among the private universities in Malaysia. The target respondents are undergraduates from Malaysian private universities. Questionnaires were distributed among 500 undergraduates through either online or face-to-face method. Reliability test, normality test, Pearson Correlation Coefficient analysis, and Multiple Linear Regression (MLR) were carried out for data analysis. Performance expectancy, social influence, facilitating conditions, hedonic motivation, habit, and information quality had a positive and significant association with behavioral intention to adopt a digital library except for effort expectancy. This research successfully reinforced that the inspiration to ameliorate Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) by synthesis of Information Systems Success Model (ISSM). This proposed framework with a combination of ISSM and UTAUT 2 has enhanced the fitness of UTAUT 2. Universities that have yet to implement digital library can comprehend undergraduates' needs better by considering all the significant factors to develop a digital library. The universities with the digital library may also notice the important features of the existing digital library that should be maintained and upgraded constantly so that they can fulfil undergraduates' requirements.     

城市游客旅游服务感知、满意度与行为意图的影响关系研究

优质的服务质量是旅游目的地参与市场竞争的重要手段,而游客对旅游服务的感知会影响其满意度和行为意图.本文以国内休闲度假城市厦门为案例地,利用因子分析、多元回归方法,探讨游客旅游服务感知维度及其表现,以及各个维度对游客目的地满意度和行为意图的影响.结果显示,厦门市游客旅游服务感知共有 "接待服务"、"公共服务"、"景区服务"和"娱乐服务"四个维度,其中,"接待服务"、"景区服务"和"公共服务"对游客目的地满意度均有显著影响,而只有"公共服务"和"娱乐服务"两个维度对游客的重游行为和口碑传播行为有显著的影响,并且"公共服务"对游客目的地满意度和行为意图的影响作用较大.     

The effect of goal-setting prompts in a blended learning environment—evidence from a field experiment

Previous literature has shown that task-based goal-setting and distributed learning is beneficial to university-level course performance. We investigate the effects of making these insights salient to students by sending out goal-setting prompts in a blended learning environment with bi-weekly quizzes. The randomized field experiment in a large mandatory economics course shows promising results: the treated students outperform the control group. They are 18.8% (0.20 SD) more likely to pass the exam and earn 6.7% (0.19 SD) more points on the exam. While we cannot causally disentangle the effects of goal-setting from the prompt sent, we observe that treated students use the online learning platform earlier in the semester and attempt more online exercises compared to the control group. The heterogeneity analysis suggests that higher treatment effects are associated with low performance at the beginning of the course.