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1.
Amy O'Connor 《Journal of Applied Communication Research》2006,34(3):263-284
This exploratory study addresses the ability of values advocacy messages to influence target publics' behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants' comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech. 相似文献
2.
Russell Nieli 《Academic Questions》2007,20(3):177-210
Small programs can make a big difference on college campuses. At Duke University, a few dedicated people, with the support
of college administrators, exploited the all-too-evident liabilities of curriculum fragmentation, political correctness, and
the lack of direction felt by undergraduate students to create intellectually valuable and stimulating new offerings. Russell
Nieli tells how the Gerst and Focus programs have influenced that university and others across America.
相似文献
Russell NieliEmail: |
3.
林青 《喀什师范学院学报》2011,32(5):54-55,59
焦点变式是指由于句中强调点改变而产生的语序功能变式。论文试图通过对汉维语焦点变式的分析,探讨焦点移位对语序的影响,从而发现汉维语两种语言在凸显句子焦点和配置句中语序上的差异。 相似文献
4.
在语言学史上关于"除非"所表的语法意义有五种观点,实际上从形式角度及事件框架角度分析"除非"只表示两种语法意义:必备条件和排除条件。根据焦点理论"除非"句可分为"唯一条件句"和"非唯一条件句",运用梯级模型理论,并根据焦点域中各成员间能否建立梯级模型,"非唯一条件句"还可分为"平行式"和"递进式"。 相似文献
5.
Margareta Sandström Nina Klang Gunilla Lindqvist 《Scandinavian Journal of Educational Research》2019,63(1):89-104
In Sweden, policy changes for provision of special support have been introduced, implying that teachers are obliged to provide and evaluate extra adaptations in regular classrooms prior to referring pupils to special support. The policy changes raise questions about school staffs’ views of support measures and of necessary professional competence for provision of the support measures. We conducted focus group interviews with 60 school staff representatives—headmasters, general education teachers, and special educators/school welfare teams—about their understandings of the new policy. The data were analyzed qualitatively, with the objective to explore school staffs’ approaches to the policy changes. Two main “ideal type approaches” were discerned, using Skrtic’s theories, viz. the bureaucracy approach and adhocracy approach. In the light of Skrtic’s theory, professionals’ reasoning about the new policy may reflect difficulties that are encountered in the process of implementing the policy in bureaucracy-steered schools. 相似文献
6.
文章采用文献资料等研究方法,分析讨论了中华传统武术在搏击和套路演练中,神与形的相互关联以及神在传统武术运动中的地位和作用,为传统武术对人类"神"的潜能的挖掘与充分发挥起到积极推动的作用。 相似文献
7.
余玲丽 《玉溪师范学院学报》2005,21(4):89-93
调核是提示信息焦点的一种重要手段。然而,调核有时提示的不是信息焦点,而落在语用预设命题之中。语用预设命题成分是否接受调核取决于两个因素:其所指的激活状态以及与大命题之间的语用关联。决定调核的位置不是由语用预设命题的认知状态所决定的,而是由其命题所指与大命题之间的语用关联性决定的。 相似文献
8.
Politicians and other leaders in Botswana have recently expressed concerns that the country's ‘youth’ is not taking its citizenship responsibilities seriously. This is in a context of rapid change and development in the last thirty years since Botswana's independence in 1966. The study described here explored the learned perceptions of citizenship responsibility amongst a selection of Botswana's young adults and youth leaders. These perceptions were analysed in relation to theories of social capital citizenship and learning. The findings suggest that the influences of globalisation are producing a shift from traditional communitarian citizenship values to ones of ‘enlightened self interest’. However, civil society is under‐developed and needs nurturing through an educational strategy that encourages participatory approaches to development. Some of the arguments articulated here are elaborated on in a book (Preece & Mosewunyane, 2004). 相似文献
9.
网络图式下的分众审美 总被引:2,自引:0,他引:2
何泽仪 《乌鲁木齐职业大学学报》2006,15(1):85-87,40
网络的产生带来了一些传播方式和审美的改变,文章首先叙述网络具有传播者的匿名性;社会文化禁忌与监督机制缺乏;权力的不在场三大特点。在此特点之下网络图式下的审美现实就有了新的概念:资源无限拓展审美空间,传播互动带来美感认同,选择自由导致审美主动。所以文章试图论证由于网络传播的特点而能够满足不同层面的人的审美需求,张扬了人的无限个性,既能够让经典走得更远,也能够让通俗更加流行,造成了网络满足分众审美的实际效果。 相似文献
10.
高等学校体育教学重心的转移 总被引:5,自引:0,他引:5
本文用现代体育科学教育有关理论分析认为,高等学校体育教学的重心,以素质教育、终身体育思想为杠杆,应向“突出教学的情意功能”、“注意个性化培养”、“教学模式与教学方法的综合运用”、“选用切合学生实际的教学评价方法”等几方面进行转移,以适应高校体育教学改革不断发展的需要。 相似文献