期刊读者关系管理浅析

期刊读者关系管理,是期刊经营者树立以读者为中心,借助现代化信息技术和管理技术,实现与读者的交流互动,提高期刊综合效益的新型管理模式。它通过运用读者数据库收集和分析大量的读者资源信息,了解读者信息需求与阅读偏好,采取一系列策略为读者提供个性化服务,从而最大程度地提高读者的满意度及忠诚度。期刊维系读者,挖掘吸引更多的潜在读者,以读者关系为支点是提升期刊整体绩效,提升期刊核心竞争力的有效手段。     

The power of social cues in the battle for attention: Evidence from an online platform for scholarly commentary

Because humans have limited resources and capacities to digest and comprehend the unprecedented amount of information bombarding today’s world, human attention is a scarce resource and the problem of information overload is becoming increasingly serious. In this study we aim to contribute to an understanding of how humans make decisions about the value of complex sources of information, specifically in the context of online scholarly platforms, online news, and social media. We thus use almost 5000 research-based VoxEU texts, together with the corresponding authors’ characteristics, to test whether, as an evolutionary approach would suggest, author success, skills, and prestige serve as strong cues in readers’ attentional decisions, by analyzing reading, sharing, and searching behaviors. In addition to finding strong support for this assumption, we also show that readers respond to such visual cues as article title, number of words in the abstract, and/or text content, with a clear favoring of figures over tables.     

对文献资源共享服务的调研与分析

文章通过对海南省5所高校图书馆读者调查中反映出的共性的问题,对目前高校图书馆读者服务中存在的文献资源老化、电子资源利用低等问题进行探讨,并提出相应的解决方法。     

新媒体在图书馆服务推广中的应用

阐释了当代网络媒体和移动通讯媒体蓬勃的发展态势,在分析用户使用行为的基础上,认为用户获取信息的方式在进一步多元化;在信息源的选择和使用上,图书馆、搜索引擎和网上图书馆等共同成为用户获取情报的来源;另外,新媒体的使用还与用户年龄、地域等因素紧紧联系。现代图书馆有必要充分利用新媒体推广服务,架构实时交流平台,促进与读者的互动交流,还可与新传媒合作开展服务,提升图书馆服务的可见度。     

论主编意识

主编是期刊的“总设计师”、“总导演”。主编意识是编辑活动的主导因素,是办刊决策意见的集中体现。主编需要有整体意识、超前意识、精品意识、读者意识、群体意识、经营意识,依此指导编辑部的行动,才能把刊物办好。     

试论高等教育教材选题策划的读者定位

在高等教育教材的选题策划中,明确读者定位至关重要,只有如此才能策划出内容针对性强、适用性好的高质量教材.本文主要针对同一层次不同专业、同一专业不同层次和同一专业层次不同形式教学的学生,论述教材选题策划中如何进行读者定位.     

论主编意识

主编是期刊的“总设计师”、“总导演”。主编意识是编辑活动的主导因素，是办刊决策意见的集中体现。主编需要有整体意识、超前意识、精品意识、读者意识、群体意识、经营意识，依此指导编辑部的行动，才能把刊物办好。     

Leveraging Librarian Liaison Expertise in a New Consultancy Role

This paper presents a case study of an advisory role that librarians successfully developed with faculty editors to increase the visibility and readership of an open access scholarly publication. The study represents an example of how expertise among liaison librarians and other library service professionals can be leveraged in new consultancy roles in support of evolving library service models. It also depicts local application of a hybrid model for librarianship that combines the functional specialist and subject librarian liaison roles in implementing advisory activities and recommendations. The liaison librarians successfully used their knowledge of scholarly communications and applied innovative bibliometric analysis to help enhance the discoverability and user experience of an online journal publication. The librarians made specific recommendations for optimizing journal website content organization, search functionality, metadata standards and marketing opportunities that were subsequently implemented by the editors and platform managers. The faculty editor places a high value on these recommendations, and the librarian advisory role continues to develop. Our study also outlines many of the essential considerations that scholar-editors and librarian advisors can use to help implement open access scholarly publishing projects successfully.     

论图书馆习惯

文章阐述了图书馆习惯对于建设阅读社会,培养创造型、研究型人才的作用,同时对图书馆习惯以及培养图书馆习惯的重点和方法进行了探讨。