好莱坞无厘头喜剧电影的"无"中生"有"

好莱坞无厘头喜剧电影常常因为它的无意义———精神仪式的式微和主流意识形态表达的转变———受到批评。但是人们没有看到,正是这个“无”给它带来自由和灵感,造就了“有”的生成———狂欢书写的创造力,具体体现在“广场语言、狂欢场景、虚实狂欢”三个方面。     

#OscarsSoWhite: how Stuart Hall explains why nothing changes in Hollywood and everything is changing

ABSTRACT

Stuart Hall’s work on culture, representation, ideology and hegemony positions Hollywood as a cultural institution informed by and informative of US social values and norms. Thus contemporary debates over Hollywood's diversity are indicative of broader social conflicts. Empirically the article examines 2014–2015 news coverage of Hollywood to question the Hollywood paradox—the lack of diversity in film/TV production yet TV’s increasing shift towards on-screen diversity. It maps three discursive frames: Hollywood exceptionalism, economic imperatives, and institutionalized racism and sexism. The article concludes by using Hulu’s East Los High to reflect on TV’s digital turn and innovative models in production and representation.     

Image Repair on the Donald Trump “Access Hollywood” Video: “Grab Them by the P*ssy”

In October 2016, Donald Trump was in the midst of a hotly contested and sharply divisive presidential campaign. Days before the second presidential debate, The Washington Post posted a video of Trump “having extremely lewd conversation about women in 2005.” This video and the firestorm of criticism it provoked threatened to derail his presidential run. Mr. Trump and his wife Melania Trump offered several messages to repair his damaged image. This article analyzes and evaluates these image repair messages concerning Donald Trump’s “Access Hollywood” video. In such a divisive context, the defense had no hope of repairing Trump’s image with the general public (Trump lost the popular vote by 2.9 million). Even though he lost the popular vote, the business magnate won the Electoral College. We cannot say that the “Access Hollywood” video was solely responsible for Trump’s poor popular vote showing, but it is clear that this defense did not completely dispel the cloud surrounding him.     

好莱坞电影类型演变与话语方式之间的张力

通过对好莱坞电影类型演变的关注研究,认为单一类型的历史演变过程,不仅是对基本文化主题反复言说的过程,还是与具体的社会和文化互动的过程。经典好莱坞时期的类型电影形成了独特的话语方式,来进行意义表达与社会评论。同一时期的不同类型可以具备相似的社会评论,不同时期的同一类型可以具备迥异的意义表达,主题的更新重塑可以推动类型的发展、变化、消亡。类型话语方式与类型历史演变之间的张力始终存在,成为好莱坞电影类型演变历史中不可忽视的一部分。     

好莱坞的国际营销策略

美国好莱坞影业所以能发展成席卷全球的文化产业，自有多方面原因，其中，以产品、分销、促销策略的国际化为核心的营销策略发挥着关键性作用。这对我国文化事业的产业化以及逐步走向国际化应有启发。     

透过《乱世佳人》浅析好莱坞电影(英文)

美国电影业在美国经济中的地位举足轻重,并已成为美国文化向全球扩展的招牌之一。其中,好莱坞电影在整个美国电影发展的过程中发挥着中流砥柱的作用。通过分析好莱坞电影及其代表作品的特点,可以让人们更清楚地了解美国电影产业。     

从《功夫熊猫1,2》看中国文化大行其道好莱坞

"功夫"与"熊猫"都是极具代表性的中国符号,也是中国文化国际传播的"形象大使"。《功夫熊猫》和《功夫熊猫2》中诸多中国元素的展现以及影片在全球放映的成功,让全世界领略到了中国传统文化的魅力,也不禁让我们去思考在现今全球化背景下为什么中国传统文化会大行其道好莱坞。其中一方面是中国源远流长的历史和近年来的崛起。另一方面是美国文化自身的局限性。     

A brave new world?—Understanding U.S.-China coproductions: collaboration,conflicts, and obstacles

The unprecedented growth in U.S.-China film coproductions and Chinese companies’ high-profile investment in Hollywood studios and U.S. cinemas signal a shift in global power relationships and a reshaping of the global media structure. Combining textual and document analysis with interviews of policy makers and film professionals in China and Hollywood, this article explores the implications of U.S.-China coproduction for global communication. The article proposes three ways of understanding coproductions: as a market-driven and profit-seeking partnership, as a policy and power negotiation, and as a brave experimental adventure. This article contends that the current state of U.S.-China coproduction manifests the contradiction between desire and reality. Although coproductions have the potential to create a space for a new global culture, to develop innovative communication models, and to achieve a China-U.S. consensus, the fulfillment of these potentials will require a steadfast effort and the commitment of more than one generation of filmmakers from both China and the U.S.A. Nevertheless, a global culture and a reshaping of the global media structure are in the making.     

论文化霸权的隐蔽性渗透——以好莱坞电影为中心

文化霸权属于一般霸权的延伸,但它是非强制的,常常采取隐性渗透的方式。在全球化背景下,好莱坞电影竭力为美国文化霸权的确立和强化服务,主要手段有:对他国进行隐蔽性的文化渗透;主题之外的主题;没有无目的的细节。消解美国的文化霸权,既要从宏观上着眼,更要从微观上着力。     

好莱坞的后现代主义电影

后现代主义电影并不是一种电影类型,而是后现代主义和大众文化的产物。好莱坞的后现代主义电影充分体现了后现代主义的特征,它颠覆了一切深度模式,抛弃了精英文化,而走向消费文化、世俗文化、游戏文化。