电子书用户使用意愿影响模型构建与实证

[目的/意义] 探究用户使用电子书意愿的影响因素，以有助于电子书产业走出缓慢的发展困境。[方法/过程] 以UTAUT2、使用满足理论为基础，从需求满足和外部情景因素两个层面构建影响因素模型，并将需求满足细化为内容需求、社交互动需求和休闲娱乐需求3个测量变量。采用问卷调查方法收集有效样本1 013份，使用AMOS21软件对模型进行验证。[结果/结论] 研究发现，需求满足、阅读习惯、价格价值、社会影响对使用意愿有正向影响作用，而激励措施对使用意愿有负向影响作用，努力期望对使用意愿的影响不显著，并依据研究结果提出促进电子书产业发展的建议。     

中国传统体育的审美价值取向与反思

从人对生命追求的角度探讨中国传统体育的审美价值。对人的社会、自然、精神生命的不同追求，构成了儒家、道家、佛教体育审美价值的不同取向。现代体育应以综合开发人的生命意识为发展方向。     

探索式搜寻意图对搜寻策略选择的影响机制研究

[目的/意义]研究旨在回答不同探索式搜寻意图的用户如何表达信息需求,不同的需求表达倾向于采用哪种搜寻策略,以及该选择机制如何受用户预期绩效的影响。[方法/过程]通过理论研究探索用户搜寻意图的复杂性和搜寻策略的多元化,结合用户需求表达和用户预期绩效的分析,建立用户探索式搜寻意图对搜寻策略选择的影响机制的理论研究框架,通过情景模拟问卷获取搜寻行为数据,以揭示无向信息收集、有向信息收集、知识获取、建议咨询、社会联系5种探索式搜寻意图在选择综合搜索引擎、专业搜索引擎、个人空间SMQA、问答平台提问和短视频网站浏览策略时的策略偏好及其成因。[结果/结论]研究表明,探索式搜寻意图需求表达的差异受搜寻目标的性质和用户认知能力的影响;不同需求表达的搜寻策略选择具有显著差异;预期绩效的调节作用促进了探索式搜寻策略选择的多元化和策略转换。     

图书馆员离职倾向影响因素的实证解析

本文运用单因素方差分析法,从个人、职业和环境三方面考察了图书馆员离职倾向的影响因素。鉴于离职问题会对员工个人生活、家庭和职业生涯以及组织管理带来重大影响,本研究希望通过实证分析,为图书馆行业预测与管控员工离职问题提供科学依据     

当今图书馆员继续承诺回归方程的构建

本文以多元线性回归为数据分析手段,建立了以当今图书馆员继续承诺为因变量的回归方程模型。该模型的自变量涉及四类,分别是：1、人口学基本信息：馆级领导,进馆5年以内,年龄31-40、51-60,东北地区,研究馆员;2、快乐指数因子：目标价值体验,身体健康体验;3、工作满意度因子：组织氛围满意度,公平满意度;4、快乐程度自评：未来五年与目前的快乐自评。并尝试对这些因子的影响进行了分析     

An integrated model of workload,autonomy, burnout,job satisfaction,and turnover intention among Taiwanese reporters

This study examines the relationships among workload, news autonomy, burnout, job satisfaction, and turnover intention among Taiwanese reporters. Results of a survey of 1,099 reporters indicate that workload and news autonomy were significantly associated with burnout. In addition, burnout was found to be negatively related to job satisfaction, which in turn had a significant effect on turnover intention. The results not only highlight the important role of workload and news autonomy in predicting burnout, but also extend previous research on journalist burnout by showing that job satisfaction acts as a mediator in the relationship between burnout and turnover intention.     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

再论《吴医汇讲》为中国期刊的肇端

基于无限期出版的意图和具有定期或不定期连续出版的特征是期刊最根本的2个属性,提出了《吴医汇讲》第1卷单卷刊行传播和9册本、6册本、5册本、4册本分卷、分册刊行的文字证据和版本实物证据,彻底颠覆了认为其在”3个年份里2次刻成,故非连续出版物”的错误观点,再次巩固了其为中华第一刊的正确结论.     

Individual and contextual factors in ethical decision making: A case study of the most significant doping scandal in Canadian university sports history

This case study is written for instructors of sport management courses focused on ethics and integrity-related issues in team environments. The case highlights the real world example of the University of Waterloo Warriors varsity football that, in 2010, experienced the most significant doping scandal in Canadian university sports history, with a total of nine anti-doping rule violations asserted through the Canadian Centre for Ethics in Sport. This case study also incorporates the findings of an independent review of the Waterloo football program in relation to the use of banned substances, and includes first-hand accounts from Bob Copeland who was the acting director of athletics. These findings are then interpreted in the context of relevant theory related to performance enhancing drugs (PEDs) use. Along with the findings of this review, which included interviews with athletes, coaches, and administrators, the case study provides important insights into ethical decision making processes and leadership structures in a team sport environment. Particular emphasis is placed on the role that individual cognitive antecedents and contextual organizational factors (i.e., policies, leadership, ethical climate, and infrastructure) play in ethical decision-making processes.     

试论交际中意图与认知的相互作用

交际中包含说话人意图的表达和听话人对意图的认知。在过去的很多年里,语用学界对此论题表现出越来越浓厚的兴趣。文章试图分析此论题中的不同观点,以说明意图与认知之间的关系和相互作用,旨在提高对这些语用学理论的理解和应用能力。