Genetics Home Reference: A Review

Genetics Home Reference is a free, online resource created and maintained by the National Library of Medicine. It is designed to provide genetic information to a wide variety of audiences, particularly the general public. The site consists of original information and links to other curated resources.     

《万象》的杂志形态(上)

《万象》是一份商业性的,都市大众的综合性文化杂志。《万象》的编辑、写作与出版,是上海沦陷区有良知的文化人的一次反控制、争自由的文化实践。由于编者的更换,《万象》杂志分前、后期,大体说来,前期《万象》主要任务是冲破占领者的封锁,打开言说空间,偏重于市民言说,后期《万象》,偏重于知识分子的言说,这样,经过前后两位编者的努力,《万象》的杂志空间里,就集中了上海沦陷区最广泛的作者,从《万象》里更源源不断地涌现出文学新人。《万象》更吸引了广大的读者,始终保持了上万的销售量,成了“(沦陷区)非常时期的非常(文化)现象”。     

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

With the growth and competition of the smartphone industry, developing a better understanding of what drives consumers' loyalty to smartphone brands has become an important issue for academics and practitioners. This study hypothesizes four determinants of smartphone brand loyalty based on the perspectives of consumer value and consumer-brand identification. Furthermore, this study also explores the moderating effects of age and gender differences on the determination process of smartphone brand loyalty. Data collected from 157 respondents was tested against the research model using a partial least squares (PLS) approach. The results indicate that functional value, emotional value, social value, and brand identification have a positive influence on smartphone brand loyalty. Of the two moderators, results show that age enhances the emotional value-brand loyalty and social value-brand loyalty linkages but weakens the brand identification-brand loyalty relationship. However, gender does not play a moderating role in the determination of smartphone brand loyalty. The results of this study provide several important theoretical and practical implications for smartphone brand management.     

基于现场总线的控制器间的数据共享

通过现场总线实现控制器之间的数据共享是工业网络中的重要课题。以Rockwell自动化公司的Controlnet和Ethernet为例,系统地介绍了控制器之间数据共享的方法。根据实际现场工业数据的性质,针对两种不同数据类型(对时间有严格要求的(Scheduled)类型数据和对时间没有严格要求的(Un-scheduled)),分别提出Producer/Consumer和MSG指令方式两种方法,在实验室实现了基于网络的不同控制器之间的数据共享实验。     

英特网信息资源支持下的英语报刊阅读课教学设计:实践与探讨

为了适应21世纪社会的发展以及21世纪社会对人才的综合能力素质要求,对英语专业二年级学生的英语报刊阅读课重新进行设计.在课程目标中明确提出了两个建构及其内容,以及英特网信息资源支持下的教、学双主的教学模式;并对新的设计进行了阐述,对实践的效果和问题进行了探讨.     

完善我国网络消费者权益保护的法律思考

当前,随着网络消费的迅猛发展,网络购物已成为消费者维权投诉的重灾区,致使侵害网络消费者交易安全权、知情权、公平交易权和求偿权的行为不断发生,严重破坏了我国的经济秩序和消费者的合法权益。为了保护消费者的合法权益,就必须完善我国现有的保护消费者合法权益的法律制度,当务之急是健全以规制经营者的相关法律义务和责任为重心,以保障消费者合法权益为核心,以规范监管电商行业法律准则为关键,以完善消费者救济途径为保障的网络消费者权益保护制度。     

中学生体育消费情况的调查

针对安徽省芜湖市不同类型的三所中学的200 名学生的体育消费情况进行了调查,用数理统计的方法对学生问卷进行研究。对影响中学生的体育消费的种种因素进行统计分析,从而推断全省乃至全国中小城市的中学生的体育消费情况。     

美国杂志在新媒介冲击下的历史演进过程

世界上最发达、成熟的美国杂志业的历程在很大程度上反映了世界杂志发展的历史。 2 0世纪 ,美国杂志经历了黄金时代 ,但随着互联网时代和“3C整合时代”(消费类电子、电脑、通讯的整合 )的来临 ,美国杂志业面临着巨大的冲击。文章从历史视角就每一次新媒介的诞生对美国杂志带来的正负面影响进行了分析 ,旨在为当前网络时代杂志的生存提供新的视野     

The exclusiveness of group identity in celebrations of team success

Basking in reflected glory (BIRGing) describes individuals’ tendency to publicly affiliate themselves with successful others. Within sport, scholars have provided foundational knowledge pertaining to BIRGing; however, they have not deeply engaged with sport fans to understand the influence of multiple group identities in celebrating team success. Using social identity theory and social identity complexity as theoretical frameworks in the current study, I conduct qualitative research with sport fans to understand how multiple group identities influence fan behaviours in response to team performance. I discover that fans (1) BIRG and blast for an enhanced sense of inclusiveness and distinctiveness, and (2) possess multiple, ordinarily inclusive group identities, which converge into a highly exclusive social identity structure immediately before, during, and after games against rivals. I conclude by discussing the potential theoretical and managerial implications regarding multiple group identities in sport contexts, as well as directions for future research.     

Consumer attitudes towards ambush marketing

Studies of consumer attitudes towards ambush marketing are in conclusive and have not investigated whether those attitudes are industry specific. Rather than just refer to ‘an organisation’ (i.e. non-industry specific), an industry-specific approach specifies the organisation's core business activity. We propose that individuals expect a higher standard of advertising from banks as compared to beer companies and that this would be reflected in more negative attitudes towards banks that engage in questionable promotional practices. A demographically and geographically representative sample of New Zealanders (n = 514) was surveyed one week following the final match of the 2011 Rugby World Cup. Three items measuring consumer attitudes towards ambush marketing were adapted from the work of Portlock and Rose (2009). These three items were further adapted to specify bank or beer companies. The results indicate that most individuals perceive ambush marketing as unethical and a practice that organisations should not utilise. However, no evidence was found to support the proposition that individuals hold banks to a higher standard than beer companies in terms of ambush marketing. Demographic variables – age, gender and location – were not significantly associated with differing attitudes.