How and why are educators using Instagram?

Social media are commonplace in many educators’ lives, but their Instagram activities have received no prior attention in the empirical literature. We therefore created and disseminated a survey regarding educators’ Instagram use. Analyses of 841 responses suggested participants were generally intensive users of Instagram who engaged in the exchange of both professional knowledge and wisdom, as well as affective support. In addition to identifying benefits to Instagram use, some participants offered critiques of Instagram’s professional utility. We discuss the implications of these findings for educators’ work in a digital era and the future of research on educators’ social media activities.     

Memes and symbolic violence: #proudboys and the use of memes for propaganda and the construction of collective identity

ABSTRACT

As a social media platform, Instagram has a strong influence on youth culture, identity, and perceptions of the world, with the application serving not only for youth to follow accounts that are aspirational but also for entertainment and identity building through memes. Meme accounts that are explicitly conservative and that espouse white supremacist, hateful ideology and subsequently, identity, are incredibly prevalent. Media serve as powerful institutions for the socialization of youth, and content on the platform reveals that memes are serving as building blocks of ideological meaning. This study conducted a discourse analysis of the memes and content circulated by the alt-right affiliate movement the ‘Proud Boys,’ which is being sold to young men as a fraternity-like organization to celebrate ‘Western ideals’. Proud Boys operate on an ideology that consists of both symbolic and physical violence, and the popularity of these groups is growing. Using Bourdieu’s work on language as a framework, this article is an exploration to their recruitment and world-building practices on Instagram using memes and will be necessary to understand the movement, and to gain further insight into how memes are being used as propaganda.     

Using computer vision techniques on Instagram to link users’ personalities and genders to the features of their photos: An exploratory study

Instagram and other photo-based social networking sites have emerged as a popular medium. Previous studies mainly focused on social media texts, but the current study deals with the relationships between the characteristics of Instagram users and the features of their photos. The Big Five personality traits and gender were employed as the variables for user characteristics. Content category, the number of faces, the emotions on the faces, and the pixel derived features were employed as the variables for photo characteristics. An online survey of 179 university students was conducted to measure user characteristics, and 25,394 photos in total were downloaded and analyzed from the respondents’ Instagram accounts. Results suggested that content category is associated with extraversion and gender of users. The number of faces is associated with extraversion, agreeableness, and openness of users. Extraversion, agreeableness, and openness of users were partly associated with emotions expressed on the faces in their photos. Correlations were observed among some pixel features and extraversion, agreeableness, conscientiousness, and gender of users. It was also observed that the Big Five personality traits, except for gender, can be predicted by above variables. Implications and limitations are discussed and suggestions for future research are suggested.     

Looking perfect: Instagram use in a Kuwaiti cultural context

This study surveys 539 Arab university students to examine gender motivational differences in Instagram use, exploring the Self-Perfectionist Personality concept and usage activities that best predict a Self-Presentation motive on Instagram. While both genders utilized Instagram mainly for Entertainment, they varied on the priority of other motives. Females were less likely to have public accounts, post personal pictures, and disclose personal information. Also, self-perfectionists of both genders excessively edited their personal pictures before posting them and were more likely to use Instagram for Self-Presentation. Outcomes are discussed in the light of the influences of culture and gender roles in Kuwait.     

Young people and their engagement with health-related social media: new perspectives

Young people are increasingly turning to social media for health-related information in areas such as physical activity, diet/nutrition and body image. Yet, there are few robust empirical accounts of the content and form of the health-related material young people access and attend to, or the health-related content they create and share. Furthermore, there is little guidance from research or policy on young people's engagement with health-related social media. This leaves many relevant adults ill-equipped to protect young people from the negative influences of social media and to optimize the potential of social media as a medium for health promotion. This article presents new evidence on young people's engagement with social media and the influences they report on their health-related behaviors. The research was undertaken with 1296 young people (age 13–18) using a participatory mixed methods design. Initially, a public pedagogy [Giroux, 2004. Public pedagogy and the politics of neo-liberalism: Making the political more pedagogical. Policy Futures in Education, 2, 494–503] theoretical framework was used to guide data analysis but this was found to be limiting. An adapted framework was developed, therefore, drawing on Miller et al. [2016. How the world changed social media. London: UCL Press] and Lomborg [2011. Social media as communicative genres. Journal of Media and Communication Research, 51, 55–71] to account for the unique ways in which pedagogy operates in a social media context. Young people accessed and used a range of health-related information on body transformations, diet/nutritional supplements or recipes and workouts/exercises, albeit in different ways. Moreover, young people identified five forms of content that influenced their understandings and behaviours: (i) automatically sourced content; (ii) suggested or recommended content; (iii) peer content; (iv) likes; (v) reputable content. The findings also suggest that relevant adults can reduce risk and realize more of the positive impacts of social media for young people by focusing on content, and the ways in which content is shaped in the interplay between interactive functionalities of social media (e.g. likes and followers) and young people's social uses of social media (e.g. friends, information).     

Capitalizing on the look: insights into the glance,attention economy,and Instagram

This article argues for the reconceptualization of the glance as more than a phenomenological orientation and a means of perceiving the world. I propose that the glance is a key feature of our attention economy, which positions attention as the most valuable commodity. By examining the technical infrastructure of the social media site Instagram, I argue that (1) the glance is implicated in the name itself and the interface design of the site; (2) the glance orients the user to a specific type of user behavior; and (3) the glance functions as a precursor to social and economic capital. I argue that this reconceptualization of the glance in relation to the attention economy demonstrates how the glance is becoming a dominant mode of seeing and thus affecting social and economic behavior.     

Social,Innovative and Deep: Exploring Digital Literacies in a Year 9 English Classroom

ABSTRACT

How are teachers who identify as “digital literacy trailblazers’ exploring and experimenting with digital tools in their English classrooms? Based on a study of English teaching with digital tools, this paper draws on the case of one secondary school teacher and her year 9 class as they read Diary of a Young Girl (Anne Frank) and engage with three digital applications in their learning about historical context, literary language and narrative voice. The case is presented in order to discuss digital literacy practices in the context of English curriculum and pedagogy.     

Overcoming pathological IT use: How and why IT addicts terminate their use of games and social media

IT addiction scholarship indicates that pathological use of IT such as games or social media is on the rise. While pathological IT use, such as addictive behavior, can negatively affect private, social and work life, individuals displaying addictive behavior toward an IT are challenged to overcome their addiction. In this study, we aim to offer insights into how and why IT addicts stop their pathological IT use by terminating to use the IT. We interview individuals who have overcome their IT addiction to games and social media, finding that some IT addicts terminate their use of the IT without external support because they had a strong intrinsic or extrinsic motivation or because they felt stressed, frustrated or guilty. Other IT addicts required external support, contacting a therapist after unsuccessful attempts to quit or after experiencing a shocking event. This study establishes a new strand of research into ending pathological IT use and becoming an ex-user. We theorize IT addiction as part of the IT lifecycle alongside adoption, usage and discontinuation. We also offer practical insights into why some individuals can terminate pathological IT use on their own, while others require external support.     

User-generated branding via social media: An examination of six running brands

The increased global popularity of social media has led many consumer brands to increasingly turn to consumer-to-consumer marketing methods in recent years. One such method, user-generated branding (UGB), is defined as “the strategic and operative management of brand related user-generated content (UGC) to achieve brand goals” (Burmann & Arnhold, 2009, p. 66). Other disciplines have identified potential benefits of UGB such as cost effectiveness, the ability to track consumers, and immediate feedback regarding a brand and its products or services (Burmann, 2010). Hambrick and Kang (2015) also posited that UGB might be effective in developing stronger relationships between brands and consumers and eliciting greater engagement with consumers on social media. This study sought to fill the gap on UGB research within the sport management field. Utilising Porter’s (1985) generic strategies as a theoretical framework, the Instagram accounts of six purposefully selected running brands were examined to determine to what extent brands utilised user-generated content on their Instagram accounts and whether differences existed in audience engagement based on the type of content posted. A quantitative content analysis method was employed, and results indicated that those brands utilising a differentiation strategy and posts with an overt focus on the product or brand were most successful in eliciting engagement from followers. Implications for researchers and practitioners are discussed in greater detail in the paper.     

Activists of themselves: Liminality of Instagram and its role in the ethnic identity construction processes of third generation British Sikhs to their imagined identities

As a result of the rapid evolution of computer culture, social media and networking websites now provide the primary socialisation platforms for individuals across the world. With characteristics such as transcending time, space, and even cultures, these platforms impact individuals through increased interactions. Although past research shows how social media impacts on individuals’ cultural affiliations and identity construction processes, research neglects to understand the role and impact of the characteristics of social media and networking environments as individuals engage in these virtual spaces. This paper uses Instagram as a case study, to demonstrate the liminal nature of social media spaces and looks at how this virtual space and its characteristics evoke a sense of reflexivity with regards to identity construction amongst young British Sikhs in the U.K. We highlight how the empowering characteristics of this virtual space impact their identity and just how the communities that are formed by individuals through Instagram, act as a further acculturative agent, as they attempt to deal with the tensions that they experience as a result of being both British and Sikh. Findings implicate how brands can engage with and support the individuals going through this reflective identity re/construction process.