Why We Say “Cheese”: Producing the Smile in Snapshot Photography

This essay explores the history of the toothy smile as a standard expression in snapshots. An analysis of popular photo journals throughout the twentieth century suggests that Kodak played a leadership role in shaping the conceptualization and the cultural habits around photography at the time when the technology was becoming mass-consumed. The Eastman Corporation actively and innovatively used the idea of consumer happiness in its persuasion work, skillfully exploiting visual codee.     

跨国品牌危机回应策略分析——形象修护的视角

依据来源国效应,本研究选取索尼“问题相机”事件与柯达相机“质量门”事件,从形象修护的角度分析二者的危机回应策略,结果显示,与柯达相比,索尼更倾向于采取情感诉求性回应策略。     

时刻把自己的眼睛保持睁着的状态——另类视角看柯达

文章以闭眼打转问题入手,通过个人到企业的主体转换,试图从中发现隐藏在其中的共性因素。并通过柯达为例论证这些共性因素的正确性,进而表明作者所要论述的核心观点：企业必须时刻睁开眼睛观察日益变化的市场。