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1.
Reports about political scandals have increased lately. Yet the general impact of news visuals and the specific role of lightness and darkness cues in images of scandalized politicians remain unclear. With the help of an experiment, the present pilot study examined the influence of candidate images and the effects of particular image backgrounds (light versus dark). While the foreground of the image depicting a politician involved in a scandal remained unchanged, the background was systematically altered. The results revealed that a light background had a positive effect on recipients’ attitudes toward the politician. In contrast, participants exposed to a dark image background demanded a more severe punishment for the politician.  相似文献   
2.
Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.  相似文献   
3.
ABSTRACT

This study used the 2017 Las Vegas and 2016 Orlando mass shootings as case studies to explore alleged double standards in reporting of events featuring Muslim and non-Muslim mass perpetrators of violence. The study used framing theory and content analysis to examine Los Angeles Times and New York Times coverage of the shootings during the one week immediately following each event. Findings are consistent with previous literature and the researchers’ expectations. The Orlando shooting, carried out by a Muslim, was allotted more coverage despite the fact that it produced nine fewer fatalities than the Las Vegas shooting, perpetrated by a white non-Muslim. The analysis also showed that the examined newspapers were more likely to employ a “terrorism” frame in their coverage of the Orlando shooting than in their coverage of the Las Vegas shooting; link the Orlando mass shooting with the global war on terrorism; and to humanize Stephen Paddock, the white perpetrator of the Las Vegas shooting. Framing differences found in this study may contribute to downplaying the threat of white male gun violence, and to reinforcing fears of Islam and Muslims.  相似文献   
4.
Although the effectiveness of inoculation as a strategy for promoting resistance to attitude change is fairly well established, the potential of inoculation messages to offer cross-protection for related, but untreated, attitudes warrants additional attention from scholars. The reported study tested the “blanket of protection” conferred by inoculation. Participants (N = 118) were randomly assigned to read an inoculation message addressing a target topic and subsequently had their attitudes toward three related, but untreated, topics attacked. The results offer some evidence that inoculation messages can confer cross-protection for related attitudes. Participants in the inoculation condition reported greater perceptions of threat, greater counterarguing, and less attitude change in response to attacks than participants in the control condition for two of the three untreated topics. Counterarguing in response to attacks on untreated attitudes appears to be primarily responsible for cross-protection.  相似文献   
5.
SIP协议及其在网络中的应用   总被引:1,自引:0,他引:1  
随着下一代互联网技术的不断发展,人们将不仅仅满足于将现有的PSTN(公共电话网)业务移植到IP网,而是需要电信运营商提供一个优秀的体系架构,将话音业务、视频业务、新兴的互联网业务整合到一个统一的框架中.SIP协议就是其中的关键纽带.  相似文献   
6.
基于消息的单片机编程方法   总被引:1,自引:0,他引:1  
在单片机MCS-51的开发运用中,通常要使用各种中断。如中断服务程序执行时间过长,当有另外的中断发生时,单片机就不能及时地进行处理,特别是对MCS-51这样的只有两级中断优先级的单片机更是这样。借鉴Windows编程的原理,在单片机编程中引入消息的概念,将中断产生的标志作为消息,而数据处理则放在消息循环中进行,这样一方面减少了中断服务程序的长度,提高了响应中断的速度;另一方面又不影响数据的处理。  相似文献   
7.
Despite mounting research on how the news media portrayed climate change in developed countries, disproportionately little attention was paid to one of the top greenhouse gas emitters in the world—China. This study systematically examined and compared how the US and Chinese newspapers portrayed climate change. An analytical framework, grounded in framing research traditions, took into account both theoretical and practical challenges in frame analysis by creating a hybrid structure of interlocked generic and issue-specific frames. The results showed both convergent and divergent pictures from the two countries’ newspapers shaped distinctly by the sociopolitical realities in both countries. The research also cautioned against making simplistic explanations of the results and offered culturally informed interpretations. A discussion on better research focus and design was offered for future research in this avenue.  相似文献   
8.
赵明 《科技广场》2006,(1):39-41
本文介绍了如何使用非接触式IC卡、读卡器与后台数据库、SMS短信服务器相连接,构成一个综合型短信增值业务平台。  相似文献   
9.
杨森 《滨州学院学报》2011,27(2):113-116
电影字幕翻译是一个新兴的翻译领域。从影片《风声》的英文字幕翻译来看,要准确还原影视对白或者独白原意,译者进行字幕翻译时,不仅要考虑到语言转换问题,还要考虑到影视字幕翻译自身的特点及东西方语言文化差异所造成的各种因素的制约。作为文化交流的中介,电影字幕的翻译应以观众为中心,根据实际情况采用不同翻译策略对影片中的文化信息做出灵活处理,使字幕翻译真正发挥文化传播的中介作用。  相似文献   
10.
Processes of designing for systemic innovation for sustainable development (SD) through the lens of three long-term case studies are reported. All case studies, which originated from the SLIM (Social Learning for the Integrated Management and Sustainable Use of Water at Catchment Scale) Project, funded within the EU Fifth Framework Program (2001–2004), constitute inquiry pathways that are explored using a critical incident approach. The initial starting conditions for each inquiry pathway are compared; significant pathway dependencies are identified which foster the development of social learning processes locally, but constrain their uptake and embedding across the wider system of interest. In the first case study, in England & Wales, promising developments in the application of social learning approaches to river basin planning over an initial 3-year period were subsequently marginalised, only to resurface towards the end of the 10-year period of study. In the second, South African case study, significant spaces for social learning and innovation in integrated water resources management were opened up over a five year period but closed down again, primarily as the result of lack of policy support by national government. The third, Italian, case study was designed to assess options for adapting to climate change by opening up new learning spaces between researchers, stakeholders and policy makers. A case for investing in local level systemic innovation through social-learning praxis design approaches and in learning processes around well contextualised case-studies is supported. However, concomitant investment by policy makers in social learning as an alternative, but complementary, governance mechanism for systemic innovation for SD is needed.  相似文献   
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