体育新闻报道有效传播的初探

体育新闻信息传播者的主观意图能否适应和满足受众的需要，是体育新闻信息传播取得效果的关键。对世界水平最高的综合性体育盛会奥运会的报道则是对媒体体育新闻传播有效性的最好检验。本研究以分析获得2000年悉尼奥运转播权的NBC对奥运的报道为典型案例，论述体育新闻报道的有效传播规律。     

Regulating Swish: Early Television Censorship

This article investigates the mechanisms of early television censorship from 1947 to 1952, looking at the restrictions placed on content, and the process that shows and advertisements went through before being broadcast. This article focuses on the inner workings of the National Broadcasting Company's (NBC) censoring arm, the Continuity Acceptance Department, and takes into consideration the medium-specific qualities of television and the challenges presented to those who had the task of regulating broadcast content. In addition to a general discussion of regulations, this article examines the censorship of homosexual characterizations in early television, looking specifically at the use of ‘swish’ routines (which make use of stereotyped gay mannerisms) in comedy shows. While networks and the National Association for Radio and Television Broadcasters established codes to govern their censorship apparatuses, the process of censorship was less an enforcement of hard and fast rules than a constant negotiation over content and allowable material.     

How the dialectical imperative shapes network news content: The case of CNN vs. the entertainment networks

This essay compares an all news network's (the Cable News Network) response to a news story's dialectical imperative with that of the entertainment networks (ABC, CBS, and NBC). Using the 1988 nominating convention coverage as subject matter, the author applies narrative principles to interpret a content analysis of those telecasts. The results indicate significant distinctions in narrative structure as the entertainment networks aired a “talent‐based” production whereas CNN produced an “event‐based” interpretation of the two conventions.     

“A certain stigma” of educational radio: Judith Waller and “public service” broadcasting

This paper explores Judith Waller’s radio programming philosophy over her career that began in 1922 at WMAQ Chicago. In the 1940s, representing the interests of her employer NBC, Waller began to use the phrase “public service” as a way to break free of the “stigma” of educational radio. The concept of public service programming shifted during the 1930s and 1940s in the US, redefined and negotiated in response to assumptions about radio listeners, the financial motivations of commercial radio, and Federal Communications Commission rulings. This paper brings renewed attention to the past and present political economy of media in the US, providing a window into the historically complex relationship between commercial and noncommercial media that continues to this day.