GOOGLE数字图书馆计划及其启示

在介绍Google数字图书馆计划的主要内容及其选择与图书馆合作的原因的基础上,分析了Google数字图书馆计划反对者的动机,探讨了Google数字图书馆计划对图书馆界的影响,指出在促进公众能够普遍获取信息这个目标上,图书馆界和Google应该携手前进。     

布瑞尔学术出版社的商业模式

作为一家规模不大、只专注某些特定学科出版领域的商业性学术出版社,布瑞尔通过精准的出版定位、战略性的产品布局、灵活多样的销售策略,在当今学术出版日益全球化,数字化和服务个性化的趋势中,走出了一条有自己特色的道路.     

人文社科专著众筹OA出版发展现状和思考——以Open Book Publishers和Knowledge Unlatched为例

[目的/意义] 梳理人文社科专著众筹OA出版的发展现状，分析具有公益性特点的OA出版物和具有商业性特点的众筹出版所引起的冲突，以期对学术专著众筹出版提出有价值的思考。[方法/过程] 从发起者、投资者和众筹平台3个基本要素梳理Open Book Publishers和Knowledge Unlatched的众筹模式，比较异同点，探讨两者在竞争中引起的问题。[结果/结论] 目前，欧美国家的学术专著众筹出版分为高校、众筹商和OA出版社3种模式。Knowledge Unlatched是期望通过对图书馆的优质服务获得收益的众筹商，Open Book Publishers是借助网络开展众筹出版的OA出版社，两者属于商业化大型公司和非营利性OA出版社的竞争关系，在OA出版物的商业化开发、财务公开透明、垄断性的销售模式和审核制度方面值得高度关注。     

Slavica Publishers: Fifty Years of Service to the Slavic Field

ABSTRACT

Slavica Publishers has played an important role in the fields of Slavic languages and literatures and Slavic area studies for 50 years. This article provides a brief history of the publishing house, focusing on key book and journal publications; the transition in 1997 from closely held privately owned corporation to not-for-profit status as a unit of Indiana University; evolution from predominately self-produced authors’ CRC to professionally typeset and edited volumes; and plans to keep Slavica relevant in the future. It is implicit that Slavica might serve as a model for other struggling small academic presses in this time of rapid change and chaos in scholarly publishing.     

The Rise of the Small: The Effects of Industry Consolidation on Small Legal Publishers

Summary

The legal publishing industry has experienced waves of acquisition and consolidation, with almost all of the established players becoming affiliated with either Thomson or Reed Elsevier. A widespread assumption is that this consolidation is driving out the smaller participants in the market, especially in conjunction with the expansion of free Web sites for primary source material. It is presumed that the entrepreneurs who have smaller, profit-based companies are becoming less interested in the market due to financial pressures, increased difficulty of capturing market share, and threat of acquisition (friendly or hostile).

In order to confirm or refute this assumption, the author reviews the industry consolidations, describes the delineation of representative small legal publishers, and analyzes their responses to questions about how the recent industry changes have affected their strategies, markets and product lines. The resulting picture is of an environment much different than that painted by current media pundits. Contrary to the presumption of a disappearing landscape of small players, there is a positive perception of “ripe opportunity” pushing companies into this marketplace-companies armed with new technology tools and strong convictions that they can reach customers ready and willing to do old business in new ways. The small publishers seem to be weathering the climactic industry changes, and have expectations of growth and expansion.     

Predicting the Role of Library Bookshelves in 2025

University libraries are questioning the added value of open shelves with books. As scientific publications are increasingly available in electronic format, which role do bookshelves have in the future library space? The Utrecht University Library case study invites librarians to fundamentally rethink how they could strengthen the function of open shelves in their library. Based on acquisition and user data, and on interviews with publishers and users, this article suggests that in 2025 bookshelves could play an important role in providing access to those publications which are preferred by users in paper format. However, bookshelves should no longer focus solely on paper publications, but on digital publications too, as most library collections increasingly become hybrid. Moreover, libraries should also think of ways to enhance the inspiring role of bookshelves. Then, the open shelves could have added value within the library space of the future, providing access to a hybrid collection and an inspiring place to study.     

Innovation is Iteration: Thinking Next to the Box

An account of the process of constant experimentation that drives our industry-leading newsletters and web site; the lessons behind our entrepreneurial experiences that should be meaningful to many within book publishing; and suggestions for how publishers of all sizes can employ a similar mindset in getting closer to readers and leveraging their natural assets for success in today’s rapidly changing marketplace. This paper was presented during the “Making Information Pay 2008” conference organized by the Book Industry Study Group, as a different kind of text as far as I am concerned than an essay. What I actually said the day of the presentation was undoubtedly somewhat different than what is written here.     

对我国大陆高尔夫三大市场的分析

通过文献资料法、逻辑分析法,运用市场经济原理和体育产业的理论对高尔夫产业的概念以及高尔夫三大市场划分的缘由进行说明,在分析高尔夫核心、主体和相关三大市场发展的现状的基础上,围绕三大市场的市场培育展开论述,揭示了三大市场发展是以高尔夫球场为核心市场,带动其主体市场和相关市场发展的规律。     

美国出版企业版权战略管理探究

版权资源是出版产业的生命之源,因此出版企业应该重视版权业务的战略化管理。本文以部分美国出版企业作为研究对象,从版权获取、版权运营、版权保护三个层面分析其经验,以期对我国出版企业版权战略管理有所启示。     

Communication and our environment: Categorizing research in environmental advocacy

Marketplace advocacy campaigns often arise in response to burgeoning societal concerns, especially those faced by energy industries. These campaigns may be launched by a single sponsor or by an industry trade group representing the collective interests of the industry sector. Using focus groups, this research explored how lay audiences with little knowledge of the topic being advocated responded to similar energy-focused marketplace advocacy messages when presented by a corporation versus an industry trade group, research which has potentially significant implications for how corporations allocate communication resources as well as for environmental groups attempting to combat certain industry initiatives. Specifically, this study explored audience response to marketplace advocacy messages when communicated via a corporation versus an industry trade group in two common contexts: (1) ads designed to build support for an industry category and (2) ads designed to build support for a specific, controversial industry initiative. Findings were analyzed through theoretical frameworks in persuasion knowledge and attribution theory. A model is introduced that integrates these perceptions and highlights the study's key findings.