| 专业市场电子商务平台的构建与运营 |
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| 引用本文： | 吴应良,杨玉琼. 专业市场电子商务平台的构建与运营[J]. 科技管理研究, 2010, 30(23) |
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| 作者姓名： | 吴应良 杨玉琼 |
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| 作者单位： | 华南理工大学经济与贸易学院电子商务系,广东广州,510006 |
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| 基金项目： | 国家自然科学基金项目(70440011); 教育部人文社会科学研究基金项目(07JC630045) |
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| 摘 要： | 对专业市场的电子商务需求和可能的商业模式进行系统分析,研究面向专业市场的电子商务平台系统的构建问题,给出平台系统的一般体系结构,在此基础上,运用结构化系统设计方法提出一种模块化和集成化的系统功能结构。最后结合具体应用背景,为专业市场电子商务系统平台的发展提供了切实可行的解决方案。
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| 关 键 词： | 专业市场 电子商务 商业模式 系统平台 运营管理 |
Research on the Construction and Operating of E-Commerce Platform for Specialized Market |
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| WU Yingliang,YANG Yuqiong. Research on the Construction and Operating of E-Commerce Platform for Specialized Market[J]. Science and Technology Management Research, 2010, 30(23) |
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| Authors: | WU Yingliang YANG Yuqiong |
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| Affiliation: | WU Yingliang,YANG Yuqiong (Department of E-Business,School of Economics & Commerce,South China Univ.of Tech.,Guangzhou 510006,Guangdong) |
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| Abstract: | This paper systematically analyzed specialized market's demands and business models of e-commerce,made a research on the construction of e-commerce platform for specialized market,and presented the general system structure.On this basis,a modular and integrated functional structure was proposed by structural system design.Finally we used a specific case to provide a feasible solution for the development of e-commerce platform for specialized market. |
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| Keywords: | specialized market E-Commerce system platform operational management |
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