| 从宏观经济学的角度分析电视媒介营销现状 |
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| 引用本文： | 周尚梅.从宏观经济学的角度分析电视媒介营销现状[J].鸡西大学学报,2012(8):147-148. |
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| 作者姓名： | 周尚梅 |
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| 作者单位： | 玉林师范学院,广西玉林537000 |
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| 摘 要： | 在多元化的社会转型期,在知识经济和文化全球化的背景下,电视媒体遭遇到了新媒体和国外媒体的双重夹击,其优势越来越被削弱。试从经济学的宏观背景层面来分析电视媒介营销现状。
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| 关 键 词： | 宏观背景 电视媒介 现状 |
Analysis of Marketing of TV Medium From the Perspective of Macroeconomics |
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| Zhou Shangmei.Analysis of Marketing of TV Medium From the Perspective of Macroeconomics[J].JOurnal of Jixi University:comprehensive Edition,2012(8):147-148. |
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| Authors: | Zhou Shangmei |
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| Institution: | Zhou Shangmei |
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| Abstract: | TV medium is facing the double attack of the new medium and foreign medium in the period of transition of society and the advantages of TV medium is weakening under the circumstance of globalization.The paper tries to analyze the current situation of TV marketing from the macro economics. |
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| Keywords: | macro background TV media current situation |
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