将荆楚文化纳入湖北旅游人才培养的思考

荆楚文化是指具有湖北地方特色的文化，也是湖北省旅游文化的内在灵魂与主要特征。将荆楚文化纳入旅游人才培养中，有利于提高湖北旅游人才素质和荆楚文化继承传播，能从根本上推动湖北省旅游业高品质的发展。基于对荆楚文化内涵与表征在旅游中的意义的讨论，提出将荆楚文化融入湖北旅游人才培养实践的三点建议。

Suggestions on Including Chu Culture in Tourism Curriculum

Chu culture is particular to Hubei province, and it is also the soul and predominant feature of the tourism culture of the area. Thus, the paper suggests that higher vocational colleges introduce Chu culture in the culti- vation of humanistic quality of tourism majors, which is believed to be conducive to not only the improvement of tourism majors＂ quality but also the inheritance and spreading of Chu culture and be able to promote the development of tourism of Hubei to a higher level radically. Based on the discussion on the connotation of Chu culture, its signifi- cance and its representation in tourism, the paper proposes integrating the cultivation of the culture into the tourism curriculum of higher vocational college.