面向国际化经营的体育企业社会责任治理模式研究

体育产业经营国际化不仅表现在开放市场和吸引外来投资、技术和现代管理知识的“引进来“方面,还包括国内体育品牌“走出去“直接参与国际投资和开拓市场。对于这些“走出去“的企业而言,由于所面对的社会、文化、宗教、语言的不同,在承担社会责任方面的表现更容易受到国内外关注,直接关系到体育产业国际化经营的可持续发展。通过建立体育产业国际化经营总体社会责任价值观、选择进入市场、构造财富创造的生态系统、披露和反馈社会责任信息等方式来指导体育企业国际化经营。

Study on Social Responsibility Governance Mode of International Sports Enterprises

The international business of the sports industry not only means bring in,that is opening up the market and attracting foreign investment,technology and modern management knowledge;also includes going out,that means domestic sports brand directly are involved in international investment and develop the market.For these going out enterprises,because of the social,cultural,religious and linguistic differences,they get more attentions at home and abroad when they take the social responsibilities.These factors ...