| 从语义学看英语食品广告语中的模糊性 |
| |
| 引用本文： | 张晓燕. 从语义学看英语食品广告语中的模糊性[J]. 南昌教育学院学报, 2011, 0(12): 164-165 |
| |
| 作者姓名： | 张晓燕 |
| |
| 作者单位： | 集美大学诚毅学院; |
| |
| 摘 要： | 模糊语义在广告中具有一定的修辞功能,能使语言具有弹性、生气、灵活多变。广告语言为力求表达准确,便大量运用模糊语义。本文旨在通过食品广告具体例子实证讨论模糊语义在英语广告语运用中的积极效果。
|
| 关 键 词： | 模糊语义 模糊限制词 广告语 |
From the semantics to see the ambiguity in English food advertising phrase |
| |
| Zhang Xiao-yan. From the semantics to see the ambiguity in English food advertising phrase[J]. Journal of Nanchang College of Education, 2011, 0(12): 164-165 |
| |
| Authors: | Zhang Xiao-yan |
| |
| Affiliation: | Zhang Xiao-yan(Chengyi College of Jimei University,Xiamen Fujian,361021,China) |
| |
| Abstract: | Fuzzy semantics has a certain rhetorical function in the advertisement,make the language flexible.Advertising language makes extensive use of vague semantics in order to express accurately.This paper aims to discuss the positive results of fuzzy semantics in the English language advertising through specific examples of food advertising. |
| |
| Keywords: | fuzzy semantics hedges word advertisement |
| 本文献已被 CNKI 维普 等数据库收录！ |
