广告创意与大众消费心理

由于现代社会经济繁荣,商品供应充裕,以及同类产品在各方面的差异不断缩小,促使企业越来越重视广告宣传方面的竞争。广告充斥着社会中的每一个角落,以其卓越的创意和强烈的视觉冲击力,在市场经济的竞争中发挥着应有的重要作用。它既能突出商品的品牌与质量的优势,同时又能树立良好的企业形象。它针对特定的受众目标,按照心理学法则进行科学的广告诉求,能有效的刺激消费需求,促进商品的销售。

On Advertising Originality and Consuming Psychology

For the thriving of economics, the abundance of commodity's supply and the reducing intendancy in all aspects of the same commodity, enterprises increasingly emphasize the competition in advertising publishing. Everywhere is filled with advertisements, which are full of originality and attractability and play important roles in economic competitions. Advertisements should not only stand out the brand and quality of commodities, but also set up an excellent image for enterprises. So, the design of advertisements should have the certain target consumers, make scientific arrangements for advertisements according to psychology, all of which can effectively stimulate the consuming demands and promote the distribution of commodities.