| 体育旅游产品的开发策略 |
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| 引用本文： | 张汝深.体育旅游产品的开发策略[J].体育科技,2002,23(2):11-13. |
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| 作者姓名： | 张汝深 |
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| 作者单位： | 广西玉林农业学校,玉林,537000 |
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| 摘 要： | 对体育旅游产品的特征与市场机会进行分析 ,有助于旅游营销主体确立目标市场 ,筛选新产品开发策略 ,并在市场运营中开发培植新型的体育旅游产品 ,以适应现代旅游时尚要求 ,不断拓展和丰富旅游整体市场。
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| 关 键 词： | 体育旅游产品 客源市场 产品的整合与重组 功能延展性 市场培植 成熟产品 |
The Inversting Strategy of the Sport Tourism Products |
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| Zhang Rushen.The Inversting Strategy of the Sport Tourism Products[J].Sport Science And Technology,2002,23(2):11-13. |
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| Authors: | Zhang Rushen |
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| Institution: | Yulin Agriculture School |
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| Abstract: | The article analyzes the characteristics of the sport tourism products and its market ,which will benefit the tourism companies to establish the market, choose and develop new sport tourism products in the operations. In the modern times, we should develop the sport tourism products, to rich up the tourism market. |
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| Keywords: | sport tourism products customer market integrated and reunited product the functional extensibility cultivated market the developed product |
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