| 实现房地产广告的注意力 |
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| 引用本文： | 丁鋙,朱姝.实现房地产广告的注意力[J].新闻界,2008(4):166-167. |
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| 作者姓名： | 丁鋙 朱姝 |
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| 作者单位： | 四川大学文学与新闻学院广告系,成都,610064 |
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| 摘 要： | 本文从房地产特性的角度分析，并以广告的传播效果为标准，找出房地产广告中出现的一些问题，希望房地产广告的创意和表现能回归到“引起人们的注意力，实现销售”上来。
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| 关 键 词： | 房地产广告 区域性 注意力 消费 |
ON the Ways of Realizing the Attention of Real Estate Advertisement |
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| Ding Wu,Zhu Shu.ON the Ways of Realizing the Attention of Real Estate Advertisement[J].Press Circles,2008(4):166-167. |
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| Authors: | Ding Wu Zhu Shu |
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| Abstract: | This article tries to find out some problems in the real estate ads from the view of real estate properties by the standards of the dissemination results.The aim of this article is that real estate advertising creativity and performance can return to "arouse people's attention,and sales". |
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| Keywords: | real estate advertising regional attention consumption |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
