| 论北京奥运会奥运旅游产品的优化设计 |
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| 引用本文： | 谢朝武,郑向敏,陈岩英.论北京奥运会奥运旅游产品的优化设计[J].未来与发展,2007,28(9):30-33. |
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| 作者姓名： | 谢朝武 郑向敏 陈岩英 |
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| 作者单位： | 华侨大学旅游学院,福建,泉州,362021 |
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| 基金项目： | 国家社会科学基金;福建省社会科学规划项目 |
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| 摘 要： | 文章分析了奥运旅游和奥运旅游产品的内涵，阐述了奥运旅游产品的设计基础与设计原则。文章认为奥运旅游产品的优化设计应该从吸引力要素、主题要素、线路要素以及服务要素等四个层次进行。
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| 关 键 词： | 奥运旅游 旅游产品 要素设计 |
| 文章编号： | 1003-0166（2007）09-0030-04 |
The Optimized Design on the Olympic Tourism Products in BeiJing Olimpic Games |
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| XIE Chao-wu,ZHENG Xiang-min,CHEN Yan-ying.The Optimized Design on the Olympic Tourism Products in BeiJing Olimpic Games[J].Future and Development,2007,28(9):30-33. |
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| Authors: | XIE Chao-wu ZHENG Xiang-min CHEN Yan-ying |
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| Abstract: | The article analyzes the meaning of Olympic tourism and Olympic tourism products, and it expatiates on the design bases and design principles of Olympic tourism products. The article thinks that the optimized design of Olympic tourism products should focus on attraction elements, subject elements, line elements, service elements and son on, |
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| Keywords: | Olympic tourism tourism products element design |
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