| 地方院校市场营销专业学生实践能力体系的构建 |
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| 引用本文： | 李晓翠. 地方院校市场营销专业学生实践能力体系的构建[J]. 襄樊学院学报, 2013, 0(1): 84-88 |
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| 作者姓名： | 李晓翠 |
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| 作者单位： | 湖北文理学院管理学院 |
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| 基金项目： | 湖北省高等学校省级教学研究项目(2010296) |
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| 摘 要： | 以襄阳市中小企业为调研对象,针对地方院校市场营销学生实践能力的构成,运用层次分析法设计模型,构建地方院校市场营销专业学生应具备的实践能力体系,并通过实证分析检验该实践能力体系构建的合理性和和科学性。
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| 关 键 词： | 地方院校 市场营销 实践能力 |
Building of Practice Ability System for Students Majoring in Marketing Management of Local Universities |
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| LI Xiao-cui. Building of Practice Ability System for Students Majoring in Marketing Management of Local Universities[J]. Journal of Xiangfan University, 2013, 0(1): 84-88 |
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| Authors: | LI Xiao-cui |
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| Affiliation: | LI Xiao-cui(School of Management,Hubei University of Arts and Science,Xiangyang 441053,China) |
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| Abstract: | With small and medium - sized enterprises chosen, aiming at practice ability of students majoring in marketing management of local universities, the AHP is used to design model to build a practice ability system. And the rationality and Scientificalness are tested by empirical analysis at last. |
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| Keywords: | Local universities Marketing management Practice ability |
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