足球软实力重构：中国足球形象救赎的“支点”

采用文献资料法、特尔菲法、专家咨询等方法,从社会学、文化学的角度分析了中国足球软实力＂短板＂现状,在广泛并多轮征集专家意见的基础上,提出了以下重构中国足球软实力的指标体系：1）厘清足球的发展脉络,重获足球价值认同;2）从零开始,构建与我国社会主流价值观相匹配的足球文化;3）重塑联赛足球品牌;4）提升中国职业足球的公信力,注重足球制度创新。

The Soft Power: Research of Chinese Football and the Improvement Methods

Based on such ways as analysis of literatures available and expert interviews,from the perspective of sociology and cultural studies,after analyzing the present ＂short-board＂ situation of the soft power of Chinese football,this paper is to conclude that the refinement of value identity,construction of cultural contents,adhering to brand-making,and the fulfillment of system renovation,etc.are the ideal improvement methods to improve soft power of Chinese football,which can even enhance the overall competing power and promote the sustainable development of Chinese football.