| 电子商务背景下旅行社发展的对策研究 |
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| 引用本文： | 田磊. 电子商务背景下旅行社发展的对策研究[J]. 金陵科技学院学报(社会科学版), 2008, 22(2) |
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| 作者姓名： | 田磊 |
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| 摘 要： | 从目前旅游电子商务发展的态势入手，结合国内外旅游电子商务的现状，分析了旅游电子商务的发展对传统旅行社行业的冲击，从旅行社自身业务的角度出发，简单分析了电子商务时代旅行社发展的机遇与挑战，并提出了目前旅行社为应对电子商务的冲击而应采取的战略。
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| 关 键 词： | 旅游电子商务 旅行社 发展对策 |
Study on the Development of Travel Agencies under the Impact of Tourism Electronic Business |
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| TIAN Lei. Study on the Development of Travel Agencies under the Impact of Tourism Electronic Business[J]. Journal of Jinling Institute of Technology :Social Science Edition, 2008, 22(2) |
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| Authors: | TIAN Lei |
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| Abstract: | This paper analyzed how tourism electronic business impacts the traditional travel agencies,under the environment of electronic business developed both at home and abroad.It also analyzed opportunities and challenges which travel agencies facing from the angle of travel agencies' business.And then it offered some strategies which modern travel agencies should adopt to deal with the impact of electronic business. |
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| Keywords: | tourism electronic business travel agency develop strategy |
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