第三轮变革下的广播平台研究

正在进行的广播的第三轮改革与国家政策的调整、社会发展和时代变迁息息相关。广播在新媒体等外界力量的作用下走向平台化,成为政治权力、商业集团、市民公众和广播自身主体等各方利益集团争夺的平台。然而不等同于公共领域的政治功能,广播平台还具有信息发布功能、交往功能、表演功能和经济功能。因此,平台化既能使广播发挥公共领域的作用,又成为广播产业经济异军突起的发生地。同时,新媒体导致的媒介融合将为广播谋求一个更大的平台。

Radio Platform Studies in the Third Round of Reform

The ongoing third round of reform in the radio stations is closely related to the adjustment of national policy,the development of society and the change of time.Under the force of new media and other external factors,radio becomes a platform,for which all the interest groups including the political power,business groups,public citizens and the radio station itself are fighting.However,other than having the political function as the public sphere,a radio platform also fulfils the function of disseminating information,communicating,performing and bringing economic benefits.Therefore,not only does the platformization enable the radio to play its role in the public sphere,but rapidly pump up the economy of radio industry.At the same time,the media convergence led by new media is building a larger platform for radio.