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中小企业童装产品竞争力因素研究
引用本文:陈文焰. 中小企业童装产品竞争力因素研究[J]. 惠州学院学报, 2010, 30(1): 76-79. DOI:  
作者姓名:陈文焰
作者单位:惠州经济职业技术学院服装系,广东,惠州,516000
摘    要:随着经济全球化和我国加入WTO,缺乏竞争力的企业遇到了前所未有的挑战与压力,特别是中小型企业。文章选择佛山中小型童装企业作为研究对象,把它们对产品竞争力因素的观点作为研究重点,通过各种调查方法和资料分析,验证中小型童装企业在产品竞争力因素上的观点与笔者的研究假设。

关 键 词:中小企业  童装产品  竞争力  产品质量  服务  技术装备  产品研发
收稿时间:2009-11-05
修稿时间:2009-12-09

Research on the Product Competitive Factors of Medium-small Sized Children's Garment Enterprises
CHEN Wen-yan. Research on the Product Competitive Factors of Medium-small Sized Children's Garment Enterprises[J]. Journal of Huizhou University, 2010, 30(1): 76-79. DOI:  
Authors:CHEN Wen-yan
Affiliation:Garment Department;Huizhou College of Economics and Vocational Technology;Huizhou 516000;Guangdong China
Abstract:According to the economic globalization and China's joining into WTO,enterprises with less competition encounter the unprecedented challenges and pressures.The paper studies the product competitive power of the medium-small children' garment enterprise in Foshan to validate some viewpoints of product competitive power in the medium-small enterprises and the author's hypothesis by adopting different methods and material analysis.
Keywords:medium-small sized enterprises  children' garment product  competitive power  product quality  quality services  technical equipment  product research & development  
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