| 湖州老字号企业竞争态势及旅游发展策略分析 |
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| 引用本文： | 张安民.湖州老字号企业竞争态势及旅游发展策略分析[J].湖州职业技术学院学报,2011,9(3):73-76,80. |
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| 作者姓名： | 张安民 |
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| 作者单位： | 湖州职业技术学院人文与旅游分院,浙江湖州,313000 |
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| 基金项目： | 湖州市2011年度哲学社会科学规划课题“湖州老字号的调查、保护与发展研究(11hzghn007)” |
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| 摘 要： | 老字号企业是一个地区重要的历史文化遗产,对其进行旅游开发,是振兴与发展老字号企业的一种新途径。通过建立老字号企业竞争态势模型,将湖州老字号企业分为Ⅰ类、Ⅱ类、Ⅲ类和Ⅳ类四种类型,分析了各类型老字号企业的内部成长力态势和坏境支持力态势,并在此基础上,提出了不同类型的老字号企业旅游发展的策略。
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| 关 键 词： | 老字号企业 竞争态势 旅游发展策略 |
Competitive State and Tourism Development Strategies of Time-honored Brand Enterprises in Huzhou |
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| ZHANG An-min Faculty of Humanities , Tourism,Huzhou Vocational , Technological College,Huzhou ,China.Competitive State and Tourism Development Strategies of Time-honored Brand Enterprises in Huzhou[J].Journal of Huzhou Vocational and Technological College,2011,9(3):73-76,80. |
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| Authors: | ZHANG An-min Faculty of Humanities Tourism Huzhou Vocational Technological College Huzhou China |
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| Institution: | ZHANG An-min Faculty of Humanities and Tourism,Huzhou Vocational and Technological College,Huzhou 313000,China |
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| Abstract: | Time-honored Brand enterprises are an important historical and cultural heritage of a region.Tourism is a new revitalization and development way for Time-honored Brand enterprises.The paper,establishing Time-honored Brand enterprises competitive state model,divides them into four types,such asⅠtypeⅡtype,Ⅲtype and Ⅳtype,and analysis the growth power and supportive force.Based on this,the paper gives some suggestions on the tourism development for different kind of Time-honored Brand enterprise.s. |
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| Keywords: | Time-honored Brand enterprises competitive state model tourism development strategy |
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