| 湖州老字号的文化内涵及旅游开发模式研究 |
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| 引用本文： | 李柯.湖州老字号的文化内涵及旅游开发模式研究[J].湖州职业技术学院学报,2011,9(3):69-72. |
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| 作者姓名： | 李柯 |
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| 作者单位： | 湖州职业技术学院人文与旅游分院,浙江湖州,313000 |
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| 基金项目： | 湖州市2011年哲学社会科学规划课题“湖州老字号的调查、保护与发展研究(11hzghn007)” |
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| 摘 要： | 湖州老字号具有深厚的文化内涵,具体表现在：诚信立业、历史悠久、技艺独特,从层次上划分又可分为企业精神、企业品牌和产品特色三个层面。湖州老字号文化与旅游相结合的开发模式包括观赏性功能的博物馆展示模式、体验性功能的参与游览模式和集约化开发的特色商业街模式。
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| 关 键 词： | 湖州老字号 文化内涵 旅游开发模式 |
The Connotation and Tourism Development of Long-Reputed Enterprises of Huzhou |
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| LI Ke Faculty of Humanities , Tourism,Huzhou Vocational , Technological College,Huzhou ,China.The Connotation and Tourism Development of Long-Reputed Enterprises of Huzhou[J].Journal of Huzhou Vocational and Technological College,2011,9(3):69-72. |
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| Authors: | LI Ke Faculty of Humanities Tourism Huzhou Vocational Technological College Huzhou China |
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| Institution: | LI Ke Faculty of Humanities and Tourism,Huzhou Vocational and Technological College,Huzhou 313000,China |
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| Abstract: | Huzhou＇s Time-honored Brand has a profound cultural connotation.It mainly reflects in integrity,long history and unique skills.It can be divided into the spirit of enterprise,enterprise brand and product features from the analytic hierarchy process.The cultural tourism development mode of Huzhou＇s Time-honored Brand can be done by the models of museum exhibition,experiencing cultural tourism,and special neighborhood commercial tourism. |
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| Keywords: | huzhou＇s time-honored brand culture connotation tourism development model |
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