| 城市旅游形象设计三元论——以成都市为例 |
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| 引用本文： | 李小波,袁霜凌. 城市旅游形象设计三元论——以成都市为例[J]. 四川师范大学学报(社会科学版), 2004, 31(2): 65-68 |
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| 作者姓名： | 李小波 袁霜凌 |
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| 作者单位： | 1. 四川大学,城市研究所,四川,成都,610064
2. 四川师范大学,旅游学院,四川,成都,610068 |
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| 基金项目： | 四川省教育厅"成渝旅游发展比较研究"课题资助. |
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| 摘 要： | 城市旅游形象是城市的名片,对认识城市起着导向性甚至标志性的作用。运用城市学、旅游学的研究成果,结合成都市案例,笔者认为城市旅游形象设计必须以可识别性为中心,形成主体、客体及其感知为支撑的三元结构。
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| 关 键 词： | 城市旅游形象 可识别性 感知 |
| 文章编号： | 1000-5315(2004)02-0065-04 |
| 修稿时间： | 2003-11-12 |
Ternary Elements in Urban Tourist Image Design |
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| LI Xiao-bo,YUAN Shuang-ling. Ternary Elements in Urban Tourist Image Design[J]. Journal of Sichuan Normal University(Social Science Edition), 2004, 31(2): 65-68 |
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| Authors: | LI Xiao-bo YUAN Shuang-ling |
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| Affiliation: | LI Xiao-bo~1,YUAN Shuang-ling~2 |
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| Abstract: | Urban tourist image is of orientation or even symbol function in knowing a city,and therefore government offices, research and higher learning institutions andthe masses concern themselves more and more with its design. Based on a research outcome and taking the city of Chengdu as an example, we come to the conclusion that its design must center on recognizability and form a ternary structure buttressed by subject, object and perception. |
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| Keywords: | urban tourist image recognizability perception |
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