| 农村移动信息服务消费者接受行为研究 |
| |
| 引用本文： | 吴先锋,唐茜.农村移动信息服务消费者接受行为研究[J].图书与情报,2010(3). |
| |
| 作者姓名： | 吴先锋 唐茜 |
| |
| 作者单位： | 重庆邮电大学,重庆,400065 |
| |
| 摘 要： | 文章分析了农村移动信息服务市场特点.结合TAM理论、TAM2理论和感知风险理论,提出研究农村移动信息服务消费者接受行为的研究模型,提出研究假设.并运用结构方程模型的方法对研究假设进行了验证.根据研究结果,提出了如何培育农村移动信息服务市场的对策建议.
|
| 关 键 词： | 农村移动信息服务 感知风险 结构方程 |
The Study of Consumers' Adoption Behavior in the Rural Mobile Information Services |
| |
| Wu Xianfeng,Tang Xi.The Study of Consumers' Adoption Behavior in the Rural Mobile Information Services[J].Library and Information,2010(3). |
| |
| Authors: | Wu Xianfeng Tang Xi |
| |
| Institution: | Wu Xianfeng Tang Xi(Chongqing Univeriity of Posts and Telecommanic Ations,Chongqing,400065) |
| |
| Abstract: | This paper analyzes the market characteristics of the rural mobile information services.with the combination of TAM,TAM2 and perceived risk theory,this paper proposes consumer adoption model in the rural mobile information services field and the research hypothesis.Further more,we uses the structural equation modeling to verify the hypothesis.Based on the research result,we give the countermeasures and proposals how to cultivate the rural mobile information services. |
| |
| Keywords: | TAM |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
