| 中国综合门户网站产业的市场结构分析 |
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| 引用本文： | 冯晓棠.中国综合门户网站产业的市场结构分析[J].山西财经大学学报(高等教育版),2010,13(2):93-96. |
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| 作者姓名： | 冯晓棠 |
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| 作者单位： | 山西财经大学网络与信息技术中心,山西,太原,030006 |
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| 摘 要： | 应用产业组织理论的SCP框架从市场集中度、产品差异和进入壁垒三个方面分析了中国门户网站产业的市场结构,结果显示,2009年中国门户网站产业的市场集中度很高,存在产品同质化现象,门户网站产业的进入技术壁垒比较高。因此认为,中国综合门户网站产业属于寡头垄断的市场格局。
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| 关 键 词： | 综合门户网站 市场结构 市场集中度 产品差异 进入壁垒 |
Analysis of Market Structure of Chinese Comprehensive Portal Websites |
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| FENG Xiao-tang.Analysis of Market Structure of Chinese Comprehensive Portal Websites[J].Journal of Shanxi University of Finance and Economics,2010,13(2):93-96. |
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| Authors: | FENG Xiao-tang |
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| Institution: | FENG Xiao-tang(Network and Information Center,Shanxi University of Finance ＆ Economics,Taiyuan 030006,China) |
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| Abstract: | The paper analyzes the market structure of Chinese comprehensive portal websites from the aspects of market concentration,product difference and barriers to entry based on SCP theory.The analysis result shows that large market concentration existed in Chinese comprehensive portal websites in 2009,and there were also many problems in portal websties industry.The author thinks that Chinese comprehensive portal website industry is oligopolistic. |
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| Keywords: | comprehensive portal website market structure market concentration product difference barriers to entry |
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