| 市场营销专业竞争力提升的策略 |
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| 引用本文： | 吴烨,徐伟.市场营销专业竞争力提升的策略[J].安庆师范学院学报(社会科学版),2012,31(2):153-156. |
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| 作者姓名： | 吴烨 徐伟 |
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| 作者单位： | 安庆师范学院经济与管理学院,安徽安庆,246133;上海财经大学国际工商管理学院,上海,200433 |
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| 基金项目： | 安徽财经大学教学研究一般项目 |
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| 摘 要： | 我国高校市场营销专业定位模糊,师资力量薄弱,实践教学执行力及品牌意识不足。市场营销专业建设具有非线性、多主体性及其耦合、自组织与自适应特征。为提升此专业的竞争力,必须科学界定市场营销理论内核,强化实践教学,立足校情、面向市场、整合资源,加强专业品牌建设,提升教师综合素养,加大专业建设经费投入,完善专业网络构建。
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| 关 键 词： | 市场营销 竞争力 提升 |
Strategies for Promoting the Competitiveness of Marketing Major |
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| WU Ye,XU Wei.Strategies for Promoting the Competitiveness of Marketing Major[J].Journal of Anqing Teachers College(Social Science Edition),2012,31(2):153-156. |
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| Authors: | WU Ye XU Wei |
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| Institution: | 1.School of Economics and Management,Anqing Teachers College,Anqing 246133,Anhui,China; 2.School of International Business Administration,Shanghai University of Finance and Economics,Shanghai 200433,China) |
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| Abstract: | In Chinese colleges and universities,the position of marketing major is vague,qualified teachers are not enough.Marketing education is lack of practice teaching and brand awareness.The construction of marketing major has properties of nonlinearity,subjectivity,self-organization and adaptivity.In order to promote the competitiveness of marketing major,we should define the core theories scientifically,intensify practice teaching,integrate resources,enhance the brand building,promote the overall competence of teachers,increase the expenditure and optimize the network structure. |
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| Keywords: | marketing competitiveness promotion |
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