| 浅谈策划新闻在企业宣传中的应用 |
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| 引用本文： | 徐敬东. 浅谈策划新闻在企业宣传中的应用[J]. 科教文汇, 2013, 0(12): 205-206 |
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| 作者姓名： | 徐敬东 |
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| 作者单位： | 湛江市湛江广播电视台大型节目部,广东·湛江524003 |
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| 摘 要： | 本文尝试通过案例辩证地分析企业宣传中策划新闻的应用，目的在于使企业策划人辩证地认识策划新闻的两面性，充分利用策划新闻的优势，以更好地运用策划新闻的手段去做好公关宣传，提高企业的知名度和美誉度。
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| 关 键 词： | 策划新闻 企业公关 企业宣传 |
A Brief Discussion on the Application of Planning News to Enterprise Propaganda |
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| Xu Jingdong. A Brief Discussion on the Application of Planning News to Enterprise Propaganda[J]. The Science Education Article Collects, 2013, 0(12): 205-206 |
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| Authors: | Xu Jingdong |
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| Affiliation: | Xu Jingdong |
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| Abstract: | This paper attempts to dJalecficalJy analyze the appli- cation of planning news to enterprise propaganda, aiming to help enterprise planners dialectically recognize planning news and fully use the advantages of planning news, so as to improve en- terprise visibility and reputation through enterprise oropa~anda. |
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| Keywords: | planning news enterprise PR enterprise propaganda |
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