浅谈高职高专商品学实务教学的几点体会

商品学实务是市场营销和连锁经营管理等营销类专业开设的应用性很强的一门专业课,也是其他经济管理类专业的基础课。商品学知识不仅能为学生毕业后从事商品经营工作提供帮助,也能指导学生作为消费者在日常生活中正确地选购商品。本文分析了高职高专开设商品学实务的意义,如何在教学实践中运用各种社会资源,充分调动学生的积极性,取得最好的教学效果。

Some Experience in the Teaching of Commodity Science Practice in Higher Vocational Colleges

Commodity science practice is a highly professional course for marketing majors and a basic course for economic and management majors. Commodity science can not only provide help for students＇ commodity operation work after graduation, bu also guide them to correctly choose commodity as consumers. This paper analyzes the significance of opening this course in higher vocational colleges, how to utilize various social resources, how to fully motivate students＇ activeness and achieve the best teaching effect.