| 网络广告的传播价值：矛盾与对策 |
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| 引用本文： | 贺娅琳.网络广告的传播价值：矛盾与对策[J].新闻界,2007(4):137-138. |
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| 作者姓名： | 贺娅琳 |
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| 作者单位： | 湖南理工学院新闻传播学系,岳阳,414006 |
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| 摘 要： | 本文分析了网络广告传播价值的三对矛盾,揭示了网络广告目前的困境所在,并通过个案分析探讨了网络广告传播价值实现的三要素,为网络广告实现其传播价值进行了探索。
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| 关 键 词： | 网络广告 传播 价值 效果 |
The Communication Value of Internet Ad: Contradiction and Countermeasures |
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| He Yalin.The Communication Value of Internet Ad: Contradiction and Countermeasures[J].Press Circles,2007(4):137-138. |
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| Authors: | He Yalin |
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| Institution: | Hunan Institute of Science and Teehnology,Yueyang 414006 |
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| Abstract: | The paper analyzes three pairs of contradiction of communication value in internet ad and reveals the current dilemma of it. Based on the case analysis, the paper also has a helpful discussion for how to achieve communication value of internet ad and analyzes three elements which bring out communication value of internet ad. |
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| Keywords: | internet ad communication value effect |
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