绿源电动车营销方案

通过市场营销环境分析和SWOT分析，对绿源电动车进行了一系列的营销策划方案：将目标市场细分为中低端用户、高端用户、特殊客户三类；市场定位主要在中低端消费群体，争取高端市场占有率，在一些特殊行业树立起品牌；采用营销组合策略，包括产品策略、价格策略、渠道策略、促销策略等。

Marketing Pian of Luyuan Electric Vehicle

On the basis of the marketing environment analysis and SWOT analysis,this article designs a series of marketing plan for Luyuan electric vehicle:divide the objective market into three categories,low-end customers,high-end customers and special customers;mainly position market in the low-end consumer groups,fight for high-end market share,and establish the brand in some special industries;adopt marketing mix strategies,including product strategy,pricing strategy,channel strategy,promotional strategy etc.