| 导游人员职业道德的提高途径之初探 |
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| 引用本文： | 宋稚芳,耿文辉.导游人员职业道德的提高途径之初探[J].高教论坛,2005(6):188-190. |
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| 作者姓名： | 宋稚芳 耿文辉 |
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| 作者单位： | 桂林旅游高等专科学校,广西,桂林,541004 |
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| 摘 要： | 本文对我国导游人员职业道德的现状进行了分析,指出导游职业道德的日渐式微已成为制约我国旅游业良性发展的“瓶颈“,并就旅游市场发展变化对导游职业道德的影响,针对性的提出了相关建议及解决对策.
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| 关 键 词： | 导游人员 职业道德 教育培训 |
| 文章编号： | 1671-9719(2005)06-0188-03 |
| 修稿时间： | 2005年10月20 |
How to Improve the Professional Ethics of Tour Guide |
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| SONG Zhi-fang,GENG Wen-hui.How to Improve the Professional Ethics of Tour Guide[J].higher education forum,2005(6):188-190. |
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| Authors: | SONG Zhi-fang GENG Wen-hui |
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| Abstract: | We studied the professional ethics of the tour guide,and founded that inferior professional ethics of tour guide have restricted development of tourism,we try to put forward some rationalization proposals to improve their professional ethics. |
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| Keywords: | tour guide professional ethics vocational education |
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