| 浅议高职院校品牌宣传氛围的培育 |
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| 引用本文： | 翁爱萍. 浅议高职院校品牌宣传氛围的培育[J]. 南宁职业技术学院学报, 2011, 16(2): 79-82 |
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| 作者姓名： | 翁爱萍 |
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| 作者单位： | 南宁职业技术学院党委办公室,广西南宁,530008 |
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| 摘 要： | 高职院校的品牌包括学生品牌、专业或学科品牌和学校品牌三个层次。宣传氛围越浓,影响越大,品牌效应也相对越好。因此,加强高职院校品牌宣传氛围培育,对强化学校的良好形象,提升学校的知名度和美誉度起着重要作用。品牌宣传氛围培育的途径,主要包括着力培育品牌外部宣传氛围和内部宣传氛围两个方面。
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| 关 键 词： | 高职院校品牌 宣传氛围 现代传媒手段 公共关系学 CIS |
A Brief Discussion on the Development of Brand Promotion Atmosphere for Vocational Colleges |
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| WENG Ai-ping. A Brief Discussion on the Development of Brand Promotion Atmosphere for Vocational Colleges[J]. Journal of Nanning Polytechnic, 2011, 16(2): 79-82 |
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| Authors: | WENG Ai-ping |
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| Affiliation: | WENG Ai-ping(Nanning College for Vocational Technology,Nanning 530008,Guangxi,China) |
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| Abstract: | A sound brand promotion atmosphere for vocational colleges is of great significance for improving the competitiveness of propaganda and ideological work and the core competitiveness of vocational colleges.The development of a sound brand promotion atmosphere on and off campus promotes scientific development and brand construction for vocational colleges. |
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| Keywords: | vocational college brand promotion atmosphere development |
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