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| Cultural Distance:How is it defined,how is it measured,and what is its relevance to international marketers? | |
| 引用本文： | 杨柳.Cultural Distance:How is it defined,how is it measured,and what is its relevance to international marketers?[J].海外英语,2015(2). |
| 作者姓名： | 杨柳 |
| 作者单位： | 华中师范大学外国语学院 |
| 摘 要： | This essay analyses the meaning of culture and in particular aims at reviewing different tools to measure differences be?tween cultures—the so-called cultural distance. Two major tools are considered i... |
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