泉州城市品牌营销战略构想

城市品牌是城市个性、城市资源和城市发展的综合体现。城市品牌营销战略是整合城市资源、提升城市竞争力的前提。目前,泉州在经济、港口、旅游、历史文化等品牌建设方面取得了长足进步,但城市化发展动力不足、城市品牌影响力不够。海峡西岸经济区中心城市发展乃大势所趋,为了顺应这一趋势,必须树立泉州城市品牌,全力打造"海峡西岸经济区工贸港口城市"。本文将品牌营销理念引入城市竞争之中,以期探索出一条提升泉州城市竞争力的可行途径。

A Strategic Idea for Brand Marketing of Quanzhou City

Municipal brand is the reflections of the municipal profile,resource and development while the tactics of municipal brand marketing constitute the premise of integrating municipal resource,upgrading municipal competency.Now,Quanzhou has made a great progress in the brand construction in economy,port,tourism,history and culture etc.but its developing motivity in urbanization and municipal brand impact are insufficient.To meet the general trend of the urban development in Haixi economic zone,the municipal government should play its leading role in the construction of municipal brand so as to make Quanzhou an industry-and-trade port city in Haixi economic zone.By introducing brand marketing concept,this article explores a feasible path to increase the competency of Quanzhou City.