| 导游高流失率危机、原因、对策研究 |
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| 引用本文： | 袁亚忠,陈辉. 导游高流失率危机、原因、对策研究[J]. 宁波职业技术学院学报, 2007, 11(1): 16-18 |
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| 作者姓名： | 袁亚忠 陈辉 |
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| 作者单位： | 湘潭大学管理学院,湖南,湘潭,411105 |
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| 基金项目： | 国家社科基金项目(03CJY018)，湖南省教育厅项目(05B012) |
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| 摘 要： | 导游人才的高流失率会导致旅行社客源、成本、形象和经营危机。为此,应提升导游待遇、形象,学习国外先进理念,做好导游职业生涯规划,建立导游相互聘(借)用制度等应对措施。
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| 关 键 词： | 导游 高流失率 危机 原因 对策 |
| 文章编号： | 23814567 |
| 修稿时间： | 2006-12-13 |
Travel Agency Tourguide High Draining Rate Crisis, Reason,Countermeasure Research |
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| YUAN Ya-zhong,CHEN Hui. Travel Agency Tourguide High Draining Rate Crisis, Reason,Countermeasure Research[J]. Journal of Ningbo Polytechnic, 2007, 11(1): 16-18 |
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| Authors: | YUAN Ya-zhong CHEN Hui |
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| Affiliation: | College of Management, Xiang Tan University, HuNan,4 1105,China |
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| Abstract: | The tourguide talented person high draining rate can cause the travelagency source of tourists crisis,the cost crisis,the vivid crisis,the management crisis.How avoided the tourguide talented person highdraining rate then becoming the question which the travel agency had to face.Regarding this,detained the tourguide talented person's significance,the tourguide talented person the draining rate reason,the countermeasure has high carried on the discussion.Proposed promotes the tourguide treatment,the image;Studies the overseas advanced idea;Completes the tourguide professional profession plan;Establishes the tourguide mutually to hire(to borrow) uses the system and so on to be supposed to the measure. |
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| Keywords: | tourguide high draining rate crisis reason countermeasure |
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